Job Description
Social Media Specialist – REMOTE
REMOTE WORKER – N/A
Description
TekBrands is looking for a Social Media Specialist to manage our online presence on various social media platforms. The successful candidate will be responsible for implementing social media strategies that align with the company’s goals and objectives.
They will also be responsible for curating content, monitoring user engagement, and analyzing social media metrics to measure the success of our social media campaigns. The Social Media Specialist needs to be results-oriented, organized and committed to
flawless execution. In addition, the ideal candidate will be detail oriented and excited about the expansion of the brand and education of the customers.
Key Responsibilities:
- Assist Social Media Manager with influencer & content campaign brainstorms and concepting
- Engage with customers, other brands, our influencers, and perspective influencers on social media platforms
- Create and sometimes appear in videos on social media platforms
- Respond to comments, questions, and messages from followers, including monitoring comments during live show events
- Develop and implement social media strategies that support business goals and objectives
- Manage and maintain multiple social media accounts
- Create and curate engaging content for social media platforms such as Facebook, Twitter, Instagram, Pinterest, and YouTube
- Use social media tools to analyze and report on social media performance and campaign success
- Collaborate with cross-functional teams to develop and execute social media campaigns and initiatives
- Stay up-to-date with industry trends and emerging technologies in social media marketing
- Continuously identify opportunities for improvement to increase engagement, reach, and overall effectiveness of social media efforts
- Other duties as assigned
Requirements
Qualifications:
Education and Experience
- Bachelor’s degree in marketing, communications, or related field
- 2+ years of experience in social media marketing
- Proficient in social media management tools (Sprout Social, Grin)
- Knowledge, Skills, and Abilities
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and as part of a team
- Excellent time management and organization skills
- Creative thinker with an eye for design and visual storytelling