Job Description
Title: Social Media Marketing Coordinator
Location: US National; Canada – Remote
Who We Are
At Osmosis, we believe that everyone who cares for someone can learn by Osmosis. Our global team’s mission is to empower clinicians and caregivers with the best learning experience possible, increase healthcare capacity, and ultimately improve patient outcomes. In 2021, Osmosis partnered with Elsevier – the world’s leading publisher. This combined partnership will help us reach our goal of educating a billion people by 2025. Together, we are creating a more caring world by developing the most caring people.
What You’ll Do: Work closely with our Marketing team to create engaging content for our users in order to develop and execute content strategy to increase social media acquisition, engagement, and user conversion rates.
The deliverables for this role include, but are not limited to:
- Research, curate, and post relevant content for social media channels and coordinate scheduling with different team needs, including B2B, using social media management tools such as Sproutsocial.
- Develop social media campaigns for brand awareness, user acquisition, engagement, and user conversion on owned channels
- Analyze and report on social media performance and trends as it pertains to the acquisition, engagement, and user conversion.
- Coordinate with the Creative Team to generate images and content for all social media channels and collaborate with our medical content team to create relevant health posts.
- Create UTM links for each post to track data for each individual social media platform.
- Manage brand reputation on social media pages including responding to direct messages, comments, and posts in a way that embodies our company values.
- Communicate with users in a way that embodies our company values.
- Keep up to date with social media trends, best practices, and new technologies.
- Explore new channels
What You Bring:
- Strong understanding of social media trends, strategies, and technologies.
- Ability to generate fresh and interesting content as it relates to our users and our brand.
- Capability to lead, prioritize, and deliver on multiple projects.
- Demonstrated success in keeping projects on track and on time.
- Data-driven and comfort navigating and utilizing various analytical tools such as Google Analytics.
- Experience working with the following social media platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok.
- Familiar with social media management tools such as Sproutsocial.
- Interest in honing your skills in social media and community building
How You Work:
- Empathetic. You understand where our learners are experiencing which informs how you approach your work.
- Adaptable. You are flexible and versatile with projects, goals, and strategies. You move quickly with change and stay open-minded. When needed, you are patient with changes and can go with the flow.
- Proactive. You actively seek out new ways to help and problem-solve with your team members. You don’t wait for someone else to pick up the slack.
- Entrepreneurial. You are a proven executor and work diligently to produce excellent results with limited time and resources. You are forward thinking when it comes to marketing, community, and culture.
- Lifelong learner. You are actively consuming content (podcasts, blogs, books, etc) that is relevant to your craft, our company, and our customers and you apply these learnings in your work to make sure you are as effective as possible.
- A passion for Osmosis’s mission, vision, and values
