Job Description
Social Media Correspondent
Fully Remote
PETA
Job Type Full-time
Description
Your Mission:
Use your marketing skills to change the world for animals! PETA is seeking a Social Media Correspondent to contribute to our growing social media presence across a variety of platforms, including but not limited to Twitter, Facebook, Instagram, and TikTok.
Your main objectives are:
Help animals in need by responding to reports of injured or abused animals.
Encourage people to go vegan by sharing our footage, links and words of encouragement.
Whether someone is purposely spreading misinformation or just confused about one of our campaigns, your job is to get the correct information out there!
Build stronger relationships with our supporters by responding and sharing their content.
Who is PETA’s social team?
Our social media team is comprised of content creators and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day.
In 2019, we won Audience Honor in the Shorty Awards meme category and Honorable Mentions in PR News’ Social Shake Up Show’s Crisis Management and Best Tweet content categories, in 2020 we won NYX Marcom’s award in the Social Marketing / Communications category.
Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to BuzzFeed to the Late Show with Stephen Colbert. PETA is the most engaged-with charity on social media and reaches nearly 150 million people each month with hard-hitting emotional animal rights content. So, there is no question that if you join our team you will be making an impact.
Primary Responsibilities and Duties:
Helping save animals is PETA’s biggest priority. You will monitor incoming comments on PETA’s social media accounts for animal emergencies and questions regarding PETA’s biggest issues, responding as appropriate.
You will get to know our celebrity audience by monitoring their social media accounts and seeing what they respond to and share, which will help the Social Media team create content tailored for them.
You will monitor keywords for accounts and content we should engage with, responding as appropriate
Since social media success depends on acting in real-time, we post when the moment strikes. You’ll need to be available on some holidays and weekends to correspond with members of the public on PETA’s social media accounts.
You’ll also be expected to perform any other duties assigned by the supervisor.
Requirements
High school diploma or GED.
You must have a minimum of one year of experience in an office environment and previous marketing experience.
Your replies will be potentially seen by thousands of people so you must have excellent writing skills.
You must have excellent organizational and computer skills and knowledge of Microsoft Office software.
You must know PETA campaigns and animal rights issues inside and out.
You must support PETA’s philosophy and have the ability to advocate our positions on issues professionally.
You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines.
You’ll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.