About the Role
Social Media Content Creator
New York, New York, United States
Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.
We are looking for a creative and passionate Social Media Content Creator to join our brand marketing team. This individual will be responsible for creating engaging, innovative, and on-brand content across our social media platforms. As the voice of Noom on social channels, you will play a pivotal role in building our brand’s online presence, fostering community engagement, and driving brand awareness and equity through creative storytelling.
What You’ll Be Doing
- Content Creation: Develop, design, and publish high-quality content (graphics, videos, Stories, and more) for Noom and Noom Vibe across Instagram, TikTok, Facebook, Pinterest, X, and emerging channels as prioritized.
- Brand Storytelling: Conceptualize and produce creative social assets that align with Noom’s brand tone, mission, and values, while delivering compelling narratives that resonate with our social audiences.
- Social Media Trend and Competitor Analysis: Stay up-to-date with competitors, best-in-class brands, and trends (social media and cultural). Implement insights into content to keep Noom relevant and engaging.
- Analytics & Reporting: Measure the performance of your content, reporting on insights and recommendations to optimize for engagement and reach.
- Collaboration: Partner with internal teams, including the marketing, creative, and product teams, to ensure content aligns with broader campaigns and brand objectives.
- Campaign Support: Assist with social media campaigns, creator partnerships, and other marketing initiatives as needed.
What We’re Looking For
- Proven experience (3+ years) in content creation for organic and paid social, preferably in the health, wellness, or tech industry.
- Strong portfolio of social-first content, including graphics and UGC videos.
- Must have experience with and be comfortable being in front of the camera, including comfortability hosting Live events and interviewing people.
- Experience working with UGC creators.
- Excellent understanding of best practices across social media platforms, particularly Instagram, TikTok, and Facebook.
- Excellent storytelling, copywriting and editing skills, with a keen eye for detail and a strong sense of brand voice.
- Proficient in content creation tools like Photoshop, Canva, and CapCut.
- Experience with social media publishing and analytics tools like Sprout Social, Agorapulse, or Dash Hudson – with the ability to interpret data through Excel/Sheets.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- A passion for health, wellness, and behavioral change is a plus!
What Makes This Job Amazing
- You’ll be helping millions of people lead healthier lives every day
- You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
- You’ll become part of our transparent, high-performing, and close-knit team
- We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.