Job Description
FREELANCE Social Content Designer
Category
Freelance
Job Location
remote
Tracking Code
323-243
Position Type
Temporary
Do you love making social-first things that live on the internet and could be seen by (literally) millions of people? Carmichael Lynch is seeking a temporary new team member to help us advance this capability at our social-first agency of the future. Is that you? Read on
Social Content Creators are a unique blend of concept generator + creative maker. They live and breathe social media and what’s trending. They are passionate about creating content that drives audience engagement and growth across social platforms.
This role requires a focus on digital design and content production for social-first channels like Instagram, Facebook, Pinterest and TikTok. This role will also partner with our Social Strategy and Engagement department to ensure that content is on-strategy and drives business results for our clients.
Success in this position means delivering best-in-class content ideas, leading flawless content creation and production, and helping clients innovate content on social while moving at the speed of culture. Our Social Content Creators are always looking for an opportunity to identify a new social trend, learn a new technique, and help our brands stand out among the saturated social space.
Areas of focus
Content Planning
- Lead quarterly Foundational content creation for key clients, supporting priority accounts across the agency with guidance and oversight from the Creative Director and Social Strategist on the account.
- Provide platform-specific content recommendations that leverage cultural trends, platform trends, or relevant consumer insights
- Actively identify trends in the industry to help our clients stand apart from their competition
- Share content creation best practices with the team, adapting and learning new social mediums (ex. Metaverse, BeReal, etc.)
Content Ideation
- Conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving business results
- Effectively present ideas to internal teams and attend client presentations, anticipating questions that may arise and problem-solving in real-time as needed
- Build and implement processes and best practices for content creation, ensuring all content embodies the brand voice + tone and follows brand and platform guidelines
Content Production
- Bring ideas to life, nurturing them from thoughts and concepts to real-world expressions including design, art direction, hands-on content production, and editing.
- Create visually stimulating, breakthrough, and memorable social content using a variety of media, including photography, stock, animation, and still assets
- Proactively lead pre-production planning including, but not limited to, securing props, talent, music, permitting, releases, and any other elements needed to execute the work to a high-quality standard
- Ensure full delivery of assets on time and on-budget
- Establish a high standard of excellence for every piece of content produced, paying close attention to all the details while continually improving the process
NOTES:
Applicants must provide a reel/portfolio showcasing recent content they have created for brand(s); applicants without a reel or portfolio will not be considered.
Final candidates will be asked to complete a content creation project. They will be allowed 48 hours to complete and submit the final deliverables.
Required Skills
Qualifications/Traits
- 2+ years of experience in social media required
- 2+ years of experience editing/creating/designing content for digital and social
- Presentation experience a plus
- Quick to solve problems, improvise or propose solutions to barriers that may arise
- Able to deal with ambiguity
- Able to create content on tight timelines
- Stellar writing, editing and proofreading skills
- Proficient in MS Office software and G suite
- Excellent time management, organization, and prioritization skills
- Agency Experience a plus
- Experience with Adobe Suite (Photoshop, InDesign, Lightroom, Illustrator)
- Experience with Apple (Keynote, Pages, Numbers)
- Social/digital video editing experience
- Experience with animation, illustration, 3D, and/or photography a plus