Job Description

Title: Social Community Lead, Events – West Coast

Location: US National

Employment Type: Full Time

Location: Remote

Pay Range: $65000.00 – $95000.00 per Year

Primary Function

We are seeking a Global Social & Community Lead to drive holistic plan development for Tier 1 Events encompassing social media, community, paid media, community engagement, and other go-to-market initiatives for pre, during and post event.
Overarching responsibilities include acting as central resource and POC for Tier 1 events on the Marketing, Creative, and Media team to coordinate a centralized plan and execution across creative, paid media, business units, events team, social& community, and .com team.
A deep understanding of the complex process to create activation plans for noteworthy events is critical for this role, including brief development, strategic coordination, digital and social process, and stakeholder management.

Duties & Responsibilities

  • Social Media Strategy: Lead and/or coordinate social media plans across various groups, including content planning, engagement initiatives, and paid media efforts across platforms and multiple BUs and handle owners.
  • Community Engagement: Lead and/or coordinate activations and engagement with the client’s community initiatives related to their events, fostering discussions, facilitating connections, and ensuring a vibrant online presence across platforms and multiple BUs and handle owners.
  • Holistic Activation Planning: Develop a deep understanding of the client’s technologies and communication vehicles to help shape event activation plans, coordinate strategies across teams and plan execution for our event audiences across platforms
  • Stakeholder Management: A global strategic mindset and capable of partnering with stakeholders across the organization to bring excellence to event activation. Manage approvals, feedback, and input from multiple stakeholders. Identify opportunities to consolidate and align inputs at various touchpoints throughout the process.
  • Analytics: Work with the Insights & Activation team to define and track key performance indicators (KPIs) to measure the success of paid, social & community efforts analyze data, research and learnings to adjust strategies and provide actionable insights.
  • Agency Management: Ensure internal and external agency and creative partners deliver world-class strategy, creative and solutions that are integrated with the overall business strategy and brand positioning across all channels
  • Brief Development: Guide strategy team to develop strategic briefs and ensure that strong direction and actionable feedback is maintained throughout the creative process, to deliver breakthrough creative that is relevant for our audience, ensuring creative is delivered on time, and within budget
  • Process Optimization: Drive internal integration best practices; identify and implement operational and process efficiencies that lead to continuous improvement and efficiency.
  • Other additional duties as needed

Skills & Qualifications

  • A global strategic mindset and capable of partnering with stakeholders across the organization to bring excellence to the client’s events
  • Deep understanding of social media & community, paid media, creative process, event production, and event activation.
  • A strong grasp of Twitter, LinkedIn, Instagram, and TikTok features and functionality, with an understanding of how to optimize and schedule social media content for maximum results on each platform
  • Experience working with large cross functional teams with multiple stakeholders, ability to listen and persuade
  • Highly organized and impeccable project management skills and tools with the ability to manage multiple content pipelines with an eye for detail in a fast-paced environment
  • Has a finger on the pulse of new trends and best practices, with the ability to understand historical, current, and future trends in the digital content and social media space
  • Strong presentation skills, especially when presenting complex ideas and comprehensive plans
  • Able to initiate and drive opportunities independently, while operating in an environment that changes quickly with a high level of collaboration
  • High levels of energy, creativity, and enthusiasm with a strong sense of accountability
  • Technology category experience is not required but is desirable

Education & Experience

  • Bachelor’s degree or equivalent work experience
  • 3+ years of experience in Marketing and Communications with a focus on Social Media
  • 2+ years experience working in Events activation
  • 2+ years experience with paid media preferred
  • 2+ Experience working on and managing complex projects with multiple stakeholders preferred