About the Role
Title: SEO Team Lead (Remote)
Location: US
Job Description:
What we are actually looking for: You’re passionate about SEO. Really passionate. You LOVE to nerd out on chatting SEO tactics, big SEO wins and industry trends. Algorithm updates? Those just keep you on your toes and that’s what you love about SEO – the ever-changing SERP landscape. You can pivot quickly and you’re not afraid to take calculated risks when the data supports the need to do so. You’re focused and results-driven.
Are you really looking for another unfulfilling marketing job where you spin your wheels and watch your skills and potential dwindle away? Didn’t think so. You’re the type of person who needs to be challenged both personally and professionally. As much as you love business and marketing, you’re equally excited to grow yourself personally. You’ll love participating and contributing to our personal development programs at Disruptive, helping us realize and live our potential together.
We’re not like other agencies who cap the growth of their people. Instead, leaders come to Disruptive to accelerate their career growth and unlock their full potential as a marketer. Employees have even said, “1 year of marketing experience at Disruptive is comparable to 3 years anywhere else.”
And, because you probably want more details, you can dive into those below, even though you already know if you are the right person or not from these first few paragraphs 😉 …
About the role: As our SEO Team Lead, you will be a key player in the success of Disruptive Advertising’s SEO department. With a high degree of expertise and analytical savviness, you will manage our SEO team members, perform website audits, and strategize & implement On-page, Off-page, Technical and Content optimizations. Always the technical expert, you will take conscientious actions where the data supports your decisions. You’ll also provide regular direct feedback when reporting to the Account Management Team and clients, which will demonstrate the precision and value of your efforts. Ultimately, you will work at a faster than average pace and do well managing team members and multiple, simultaneous projects as you diligently assume the role of “go-to expert” on the organic performance of your clients and your team members’ clients.
As our SEO Team Lead, you will receive:
- Salary range $90-130K dependent on experience
- Flexible PTO Policy
- Medical, Vision, and Dental Insurance
- 401k with generous match
- Vacation bonus ($500/after 1st year, an addition $250 every year after)
- $2,000 annual personal development budget
- Company Vacation Homes to Use after the first anniversary
- And more
As SEO Team Lead, you will:
- Manage team of SEO professionals (4-5 team members)
- Train/mentor existing and new SEO team members (also includes CRO training)
- Help plan and develop SEO channel strategy for team members’ clients
- Track and analyze performance data (reach >80% Organic KPIs, 97.5%+ retention rate, etc.)
- Manage own smaller book of clients (5-7 clients)
- Perform comprehensive client SEO audits focusing on (but not limited to) the following areas:
- On-page SEO (metadata, internal linking, KW targets/density, etc.)
- Technical SEO (XML sitemap, robots.txt file, crawlability, index status, etc.)
- Off-page SEO (backlink profile health, earned links/outreach)
- Content (user sentiment, user experience/engagement, KW gap analysis, quarterly content calendars, etc.)
- CRO (Conversion Rate Optimization)
- Utilize Organic performance data to prioritize and implement SEO tactics outlined in monthly/quarterly roadmaps
- Assist Account Managers with client communications around SEO knowledge and recommendations to develop and deliver a clear strategic vision to each client
- Fully develop, manage and grow SEO project plans and own overall strategic direction for your SEO clients
- Create monthly/quarterly reports that highlight organic performance, i.e., SEO wins and areas that still need improvement
- Manage and perform day-to-day SEO tasks such as competitor analyses, KW research, metadata creation, internal link implementation, backlink acquisition, etc.
- Stay abreast of industry trends (algorithm updates, SERP updates, beta tests, etc.) and how these trends impact client performance
What you need to be our SEO Team Lead:
- 3+ years managing SEO team members of varying skill levels
- 5+ years managing and executing SEO projects for multiple clients within agency environments
- Experience working with and communicating with clients directly
- Ability to effectively and clearly communicate and resolve complex SEO issues
- Strong technical SEO knowledge
- Thorough understanding of HTML/CSS and website structures
- Knowledge of basic GBP (Google Business Profile) optimization
- Considerable experience with CRO (Conversion Rate Optimization)
- Excellent written communication skills
- Proficiency in Google Sheets and/or Microsoft Excel (VLOOKUP, pivot tables)
- Expertise in Google Analytics/GA4, Google Search Console, and other SEO tools such as SEMRush, Ahrefs, Screaming Frog and Botify
- GA4 certified