Job Description
SEO Strategist
UNITED STATES /
SHARED SERVICES ECOSYSTEM – MARKETING /
FULL TIME
/ REMOTE
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview
The Search Engine Optimization Strategist leads SEO strategy across all Colibri Group websites. This position will assess and optimize websites to improve organic traffic based upon historical performance and best practices. The SEO Strategist will also oversee SEO partners to assist implementation and tactics. This is a key role that reports to the Sr Director of Marketing.
What You’ll Do
- Develop and execute successful SEO strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and on-page copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with marketing managers and paid search teams to optimize cross-functional campaigns
- Keep updated on SEO and integrated marketing trends
What You’ll Need to Succeed
- 4-6 years of relevant experience required
- BS/BA in Marketing, Business, or related field required
- Proven experience as SEO strategist
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Ahrefs, Brightedge, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
- Excellent communication skills, especially developing and reporting via PowerPoint or Google Sheets
- Strong organizational and leadership skills
- Self-directed with an ability to work independently and cross-functionally