Job Description

SEO Strategist

Charlottesville, VA; Columbus, OH; Durham, NC; Remote, US

Location and Flexibility

When team members told us they needed more flexibility and autonomy around where and how they worked, we acted, creating two options to accommodate two different styles of work. One non-negotiable principle along the way? We had to retain our deep culture of collaboration, both among ourselves and with our clients. Introducing Work From Near (Hybrid) and Work From Anywhere (Remote) at WillowTree. Learn more here.

Who We Are

WillowTree is an award-winning digital product agency driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to design and build digital flagship products crucial to their core business. WillowTree is continuing to grow and thrive as the largest independent agency in the US. Some of our clients include Dairy Queen, Holiday Inn Club Vacations, Wyndham Resorts, Travel + Leisure, among others.

The Opportunity

As an SEO Strategist at WillowTree, you’ll help shape how SEO integrates into WillowTree project work in a way that improves UX and boosts qualified organic traffic. You’ll play an integral part of a cross-functional web project team. You’ll conduct site audits, build technical SEO requirements, provide content strategy guidance and tactical optimizations. You’ll shape SEO best practices for both clients and internal teams, analyze organic traffic behavior and recommend audience segmentation, and serve as the primary point of contact for SEO-related client questions.


  • Conduct technical site audits & monitor SEO site health via SEO tools
  • Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
  • Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
  • Collaborate daily with cross-disciplinary teams such as, Engineering & Test Engineering, Product Architects, Analytics, Design, Content, Strategy and Research to create an amazing product experience for our clients
  • Build SEO-friendly CMS solutions with customized fields in partnership with Engineering
  • Conduct keyword research to inform the Product Architecture and Content Marketing Strategies
  • Conduct client competitor research to develop meaningful, quantitative and qualitative insights that drive qualified organic traffic
  • Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects to highlight the success of our work to clients
  • Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance conversion rate
  • Stay on top of industry trends and search engine algorithms to inform new strategies
  • Develop and deliver presentations that highlight SEO insights, technical enhancements, content recommendations, training materials, etc. for internal and client teams


  • You’re knowledgeable about modern web technologies and understand server-side rendering, single-page applications, and how bots crawl a site
  • Basic understanding of HTML, JavaScript, CSS, JSON-LD and Web Content Accessibility Guidelines
  • You’ve developed or helped implement technical SEO and content recommendations that drove organic search growth and met a client’s business outcomes
  • Understand the importance of Conversion Rate Optimization and how SEO overlaps with this discipline
  • Ability to communicate your ideas and tactical recommendations to both technical and non-technical audiences
  • An eye for detail and a belief in documentation and organization
  • A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like voice search and A/B testing can impact SEO
  • A familiarity with tools like: Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Lumar, Screaming Frog, BrightEdge, Ahrefs, SEMRush, Conductor or other similar tools
  • Can effectively manage workload across 1-3 projects
  • A tenacious approach to problem-solving and can navigate ambiguity with grace
  • A self-starter that can operate independently across offices and in remote environments
  • A growth mindset and passion to learn about web development and other intersections of SEO (like Engineering, Design, and Content Strategy)
  • Experience and/or interest in App Store Optimization (ASO)
  • 4+ years SEO experience at a digital agency or in-house

Bonus Points

  • Bachelor’s degree in Computer Science, Marketing, or a related field
  • Background in Web Development, UX, Content Marketing and/or Product Strategy
  • Familiarity with A/B/n and multivariate testing methodologies
  • Direct experience with web product and development teams
  • Experience with JIRA and similar project management platforms
  • Agile development methodology experience
  • Previous product agency experience

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it’s important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.