About the Role
SEO Specialist II
locations
Remote-Vermont-110
Remote – Vermont
REMOTE – USA
time type
Full time
job requisition id
R202444174
Company
Cox Automotive – USA
Job Family Group
Marketing
Job Profile
Search Engine Optimization Support Specialist II
Management Level
Individual Contributor
Flexible Work Option
Can work remotely anywhere in the specified country
Travel %
No
Work Shift
Day
Compensation
Hourly base pay rate is $19.18 – $28.80/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidates knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Job Description
Dealer.com, a Cox Automotive brand, is looking for an SEO Specialist II is join our team remotely!
- The SEO Specialist II is responsible for delivering Dealer.coms Premium level of Search Engine Optimization services to help achieve subscribers goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients websites, and determining actions to improve site performance.
- Monthly collaboration on strategy with clients and internal stakeholders like the SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved.
- The SEO Specialist II is the client point-of-contact for all organic search related questions and concerns.
- Besides monthly scheduled calls to review work and strategize, the client also has direct access to the Specialist via email or phone as needed.
Your Role:
- Communicate with clients via monthly calls to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic strategy. Collaborate with client and internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for clients online search presence.
- Act as SEO account manager, providing clients with process, operational and technical expertise, direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.coms SEO programs, and save potential cancellations.
- Serves as key SEO liaison to client by completing search engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
- Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
- Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.
- Utilizing Dealer.com’s analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
- Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
- Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.
- Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
- Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities organized. Proactively identify and address implications of algorithm and search results page changes to clients as needed.
- Provides advice, mentoring and training for newer SEO team members.
- All other duties as assigned.
In-Person Attendance (Location Specific):
- Team members residing in the Burlington, Vermont or Atlanta, Georgia area will be required to be in office once per week (4 times a month)
- The day of the week in person attendance is required may vary
Minimum Qualifications:
- High School Diploma/GED and 3 years experience in a related field, or the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years experience in a related field
- Understanding of how search algorithms work
- Strong customer service and client management relationship skills
- Knowledge of search engine optimization tactics
- Ability to manage competing priorities
- Working knowledge of Google Analytics, Google Search Console, and other industry tools
- Excellent written and verbal communication skills
- Self-directed, driven, and enthusiastic
- Basic knowledge of Microsoft Office and HTML
What We Look For (Preferred):
- Automotive experience, broad knowledge of digital marketing strategy
- Additional certifications (Google Analytics, Adwords, Hubspot, etc.)