About the Role
SEO Specialist (100% Remote)
- Full time
Join Our Community of Food People!
As an Specialist, SEO, you will play a pivotal role in improving our online presence, increasing website traffic, and driving organic rankings through all aspects of search engine optimization techniques.
This position is virtual/remote which means the work can be completed from anywhere in the United States except Hawaii or United States Territories.
RESPONSIBILITIES
- Keyword Research: Conduct comprehensive keyword research to identify valuable B2B keywords and phrases that align with our business goals.
- On-Page SEO: Optimize website content, including meta tags, headers, and page structures, for improved search engine visibility and rankings.
- Technical SEO: Perform technical audits of websites to identify and resolve issues affecting crawlability, indexing, and site performance.
- Link Building: Develop and execute link-building strategies to acquire high-quality backlinks from reputable sources in the B2B industry.
- Content Optimization: Collaborate with content creators to optimize existing content and create new, SEO-friendly content that resonates with our target audience.
- Competitor Analysis: Analyze competitor SEO strategies and identify opportunities to gain a competitive advantage.
- Analytics: Monitor website traffic, rankings, and user engagement using tools like Google Analytics and SEO software to measure the impact of SEO efforts.
- Reporting: Generate regular SEO performance reports and provide actionable insights and recommendations to stakeholders.
- Algorithm Updates: Stay informed about search engine algorithm updates and industry trends, adjusting SEO strategies accordingly.
- Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
- Other duties as assigned by manager
SUPERVISION:N/A
RELATIONSHIPS
- Internal: Collaborate with cross-functional teams including content creators, IT, website development, and other business owners to ensure alignment on marketing objectives and campaigns.
WORK ENVIRONMENT (Select one)
- Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
- 3 years of hands-on experience in SEO, preferably in the B2B industry.
- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.
- Strong understanding of technical SEO, on-page optimization, and link-building strategies.
- Excellent knowledge of search engine algorithms and ranking factors.
- Content optimization skills and the ability to work closely with content creators.
- Strong analytical and problem-solving skills.
- Effective communication skills to collaborate with cross-functional teams.
EDUCATION
- Bachelor’s degree in Marketing, Business, or a related field.
CERTIFICATIONS/TRAINING
- Google Analytics or Adobe Analytics a plus
LICENSES
- N/A
PREFERRED QUALIFICATIONS
- N/A
PHYSICAL QUALIFICATIONS
- Standard required physical activities including length of time performing each activity.