Job Description

SEO Director

Remote

Full Time

Manager/Supervisor

Summary

Ahoy there! Upgrow is a digital marketing agency focused on PPC and SEO, looking for someone to join us and own our SEO discipline, help develop client strategy, and manage a team of SEO and content marketers. To get right to it, our goal is to be THE BEST organic partner for high-growth tech and finance companies, and we need your help to make it happen!

This is PERFECT for someone who wants to take OWNERSHIP in crafting a high-performing SEO department and program, yet also be a part of a close-knit, supportive team that strongly believes in empowerment and collaborative contribution – without micromanagement or a lot of red tape. You’ll work with some great people, learn and grow daily, and work on some very cool projects.

  • Company Overview, Upgrow is a performance-driven digital marketing agency primarily working with B2B tech, finance, and healthcare brands. More on us further down.
    • We work with fast-growing, world-class companies like Leesa, TalkDesk, SingleStore, (and more) to scale lead and sales generation.
    • Tech-empowered (eg, using tools and processes to automate boring tasks)
    • A small but mighty team of ~28
    • Check us out at: www.Upgrow.io
  • Role Overview, SEO Director
    • You’ll join our leadership team (with our 2 founders and our PPC Director) where you will be the top brass of our SEO program. We’re still a relatively early-stage company, so the “leadership” aspect of this role is important – with massive upside potential to grow the department, practice, and yourself!
  • Job role: as the department head of SEO, you’ll manage a team of SEO’s and Content. You will establish how Upgrow delivers SEO, create playbooks and process documentation, determine the tools and roles we require, and essentially own all things SEO. You will also work with your team to create an effective SEO strategy for each client and offer client support when needed. (See more details below as well as a video explainer)
  • Experience required = You know how to drive (powerful, strategic, beyond fundamental) SEO results through on-page, off-page, and technical SEO. You know how to:
    • Develop SEO strategy and a plan to implement it
    • Create and optimize content that performs
    • Implement conversion rate optimization
    • Inspire passion through the team for SEO
    • Build and develop a team
    • Create repeatable processes and playbooks
    • Build trust, understanding, and “buy-in” from clients and stakeholders
    • And ultimately know how to get things done even during non-ideal circumstances, resistance, and adversity.
  • Location= 100% remote, but working in US timezones. We are not a micro-managing kind of company at all, but aligning your availability with clients and colleagues is important as a critical department leader. Where is the team?
    • Founder and about half the team are in San Francisco Bay Area, CA
    • Three in Texas (yeehaw!)
    • The rest range from Hawaii to Rhode Island and all parts between
    • Clients are all across the US, even some in Europe and India.
  • Work culture = A lot of ownership and accountability, mixed with the support of processes and people with whom you’ll work closely. We don’t have excessive internal meetings, and you’ll have regular (but not redundant) strategy calls with clients. Otherwise, you get to spend most of your days doing REAL SEO WORK!
    • Btw, our work hours are typically your standard 40/wk. Core working hours are 8:30am to 5:30pm in your time zone (except EST which is 9am to 6pm).
  • Competitive Salary
    • Starting at $110K annually, but it can really vary depending on your background and readiness. We’re considering a range of candidates for years of experience, work history, skills, and management track record. Therefore, it’s tough to give a window without it being ridiculous. We can chat more on the topic upfront if you’re interested.
    • High bonus potential! Annual, renewal, retention, and case study bonuses (can add 10%+ to your salary!)
    • Paid health, dental, and vision (up to $450/mo)
    • Life and disability insurance
    • Unlimited PTO
    • When we’re not in a global pandemic, we hold in-person company summits annually from San Francisco or somewhere else cool.
    • Sweet Company swag that will quickly elevate your social status.

APPLY HERE