About the Role
SEO Copywriter
Marketing
Remote (USA)
PandaDoc is looking for a creative and data-driven marketer to be our SEO Copywriter.
You will produce engaging, best-in-class content, reporting to the Senior Manager of SEO. You will work with the SEO team to build content roadmaps that increase organic visibility and deliver value to our target audience.
You will work cross-functionally with Web Marketing, Content Marketing, and Sales to identify SEO opportunities and drive measurable results for the business.
In this role, you will:
- Become the voice of PandaDoc, weaving SEO magic into blog posts, articles, and landing page copy. Your words should inform, inspire, and convert new PandaDoc users.
- Work closely with our SEO, Demand Generation, and Brand marketing teams to create a content strategy that drives organic traffic and delivers on key business goals.
- Conduct keyword research and optimize content for maximum search engine visibility. Gather feedback from Sales and Brand collaborators to influence new keywords and topics.
- Craft compelling narratives that showcase PandaDoc’s value proposition and resonate with target audiences. Were not interested in content that sounds like its written for robotswe want to provide meaningful value to our audience to help them in their day-to-day.
- Track and analyze the performance of your content, making data-driven decisions to optimize for engagement and conversions. Dive into the data and ensure that organic visibility is turning into traffic, signups, and pipeline.
- Stay ahead of the curve, adapting to evolving SEO trends and best practices.
About you:
- 2+ years of experience writing and optimizing content for B2B SaaS companies. You know the difference between a blog post and a lead magnet.
- A strong understanding of SEO principles and best practices. Keywords, backlinks, and schema are your friends.
- Proven track record of creating high-quality, engaging content that drives organic traffic and conversions.
- Excellent communication and collaboration skills. You play well with others, especially marketing teams.
- An innate curiosity and passion for storytelling.
- Comfortable working in a fast-paced, dynamic environment.