Job Description
SEO & Analytics Contractor (Remote)
Remote
United States
Design and Strategy
Contract
Description
We are looking to establish an ongoing relationship with an expert in SEO and Analytics for project work that will occur throughout the year. You will report to our Director of Strategy. The Director will onboard you to projects as well as review your deliverables, but otherwise the role has a lot of autonomy. Some projects will be as little as ten hours and some will be tens of hours. The frequency of client meetings will vary depending on the project and can be adjusted in collaboration with the project manager. You can expect to work with a diverse range of clients, including ACLU, CSIS, and others.
We are looking for the following skills:
- SEO Strategy: Develop comprehensive SEO strategies tailored to a range of clients’ specific business objectives and target audiences.
- Technical SEO Expertise: Leverage a deep understanding of technical SEO to identify opportunities and implement solutions that drive website performance, organic traffic and search engine rankings. Specific skills include:
- Tag Management Systems (TMS): manage GA4 tags, configure and track goals to measure critical conversions.
- Event Tracking: set up custom events to track user interactions and goals.
- XML Sitemaps and Robots.txt: Create/ optimize XML sitemaps and manage the robots.txt file for controlling search engine crawlers.
- Structured Data Markup: Knowledge of schema markup and its implementation for rich snippets and enhanced search results.
- Keyword Research and Content Optimization Capabilities: Conduct in-depth keyword research to identify valuable search terms and optimize website content accordingly. Collaborate with client content teams to ensure content aligns with SEO objectives and effectively targets relevant keywords.
- Data Analysis and Interpretation Skills:
- Segmentation: Create and use custom segments to analyze specific subsets of data.
- Explorer reports: Use the Explorer and Library reports to extract, filter, and pinpoint individual user journeys, custom dimensions, and metrics.
- Looker Studio Dashboards: Designing informative and visually appealing dashboards for quick insights.
- Data Migration Experience: As users workaround restrictions in the GA4 environment, having experience migrating clients to new solutions will be helpful.
- Data Analysis and Reporting: Monitor SEO performance metrics, track KPIs, and provide regular performance reports to clients. Utilize data insights to refine and optimize SEO strategies and drive continuous improvement.
- Client-Facing Comfortability: Serve as clients’ primary point of contact regarding SEO initiatives, leading conversations, and providing strategic insights. Collaborate closely with clients to understand their goals, answer queries, and provide recommendations to enhance organic search performance.
Requirements
- Proven experience as an SEO Director, Manager, or similar leadership position focusing on strategic SEO planning and execution for various clients, including non-profit organizations.
- Prior experience leading and managing SEO strategy for an agency.
- A solid understanding of Analytics Canvas, Big Query, and other emerging GA4 platforms
- Strong analytical skills, with the ability to interpret Google Analytics 4 and SEMRush data, draw insights, and make data-driven decisions.
- Familiarity with SEO tools and platforms like Google Analytics, Google Search Console, SEMrush, or Moz.
- In-depth knowledge of search engine algorithms, ranking factors, and industry trends.
- Experience in presenting SEO performance reports and strategic recommendations to clients.
- Demonstrated success in developing and implementing effective SEO strategies that drive organic growth.
- Excellent communication and leadership skills, with the ability to confidently lead client-facing conversations.
- Strong ability to collaborate with cross-functional teams and build strong client relationships.