Job Description
Title: Sr. Web Marketing Manager – Remote
Location: Remote, USA
Personal development and becoming the best you are is all about growth and exploring new skills and opportunities both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.
As Senior Web Marketing Manager, you will work as part of an innovative digital marketing team to own the Accruent web presence ( Accruent.com, EMSsoftware.com, Website.maintenanceconnection.com and international sites), the customer journey, UX and publishing tasks of these websites.
We are looking for someone who identifies as a doer and is comfortable working cross-functionally within the marketing team and beyond, project manages all web projects, gathers and delivers marketing requirements to developers, run the scrum calls, and be the point of contact for anything related to Accruent marketing websites.
Key Responsibilities:
- Own Accruent web presence, driving experience and conversion funnels that align with the customer journey
- Manage and build website strategy; create roadmaps, documentation and scalable processes to grow team and streamline web experience
- Work collaboratively with developers, digital demand gen manager, content marketing team, brand team and other stakeholders to move projects forward and drive progress toward identified goals
- Managing all publishing requests and delivering them within the identified SLAs, including making edits on CMS (Drupal), creating landing pages and making layout changes
- Translate the needs of the marketing team to efficient and detailed user stories; be the bridge between marketing and developers
- Run daily standup, project manage the deliverables, prioritize the tickets and manage releases with the help of our lead developer
- Proactively seek out and identify new opportunities to generate leads within the website including but not limited to personalization tools, chatbots, ROI calculators, and interactive tools with the goal of increasing conversion rate and user experience
Requirements:
- 6+ years of experience working in B2B web marketing team
- Good understanding of content management systems (CMS), marketing systems, attribution models and processes, Google Analytics, and other web technology infrastructure
- Be comfortable troubleshooting the website and constantly improving the User Experience of the website
- Excellent project management skills with proven record of project delivery within the identified time and resources
- Understanding of scrum and sprint and being able to run daily standups, sprint prioritization and retrospective calls
- Experience creating and documenting technical business requirements for new project features, CMS and web experiences
- Having a creative mind with the ability to use data-driven insights to generate results
- Strong written and verbal communication skills and stakeholder management skills
- Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects
- Must have a positive mindset and get stuff done attitude
- Be a team player, be proactive and take full ownership of projects and results
- Organized with strong attention to detail
Preferred Skills:
- Full understanding of publishing on Drupal CMS platform
- Experience with marketing automation platforms such as Marketo, and CRM such as SalesForce
- Hands-on experience with Google Analytics, Data Studio, chatbot solutions, and Google Tag Management
- HTML, CSS or web development experience
Please Note:
- This job does not require travel domestically or internationally,
- This is a full-time, exempt opportunity.
- Relocation will not be considered for this position.
- At this time, visa sponsorship is not available.
The salary range for this position is $83,800 – $155,600. This position is also eligible for a bonus as part of the compensation package.