Job Description
Title: Sr User Analytics Partner
Location: Pierre South Dakota United States
Description
Citizens Financial Group, Inc. (CFG) seeks a User Analytics Partner for its Johnston, RI location.
Duties: Support the Bank s digital analytics initiatives, which utilize data driven insights to fuel strategic growth for the Consumer and Commercial Digital and Experience Design team. Implement and validate Adobe tagging, including technical configuration in Ensighten Tag Manager, to ensure that tags fire properly and data flows to accurately capture and report on consumer behaviors across the Bank s sites and digital assets, including Online Banking and Citizens Bank Mobile App. Validate and troubleshoot tagging & tracking issues as they occur. Create and maintain tagging documentation as well as manage technical requirements. Deliver data layer across the Enterprise; measure our web properties, Mobile apps and Online Banking through a standardized network-wide digital data layer. Instill a culture of putting the customer’s data first, ensuring proper security and stability in web tracking. Collaborate with business stakeholders and cross-functional teams to provide tracking solutions and analysis.
Requirements: Master s degree in Computer Science or related field and two years of experience in the role or in a related position. Experience must include: Utilization of Ensighten, Tealium and/or Adobe Launch in web and mobile app environments; Hands-on experience with Adobe Analytics and/or AdOps; Consulting on and/or executing technical implementation of Adobe Analytics tagging across websites and digital assets in Tealium or Ensighten Tag Manager, Adobe Launch and/or AdOps; Implementation and configuration of tag management solutions such as Tealium or Ensighten Tag Manager, Adobe Launch Tag Manager, etc.; Developing Adobe Analytics and/or Google consumer behavior web and mobile app reporting; Managing and adhering to marketing tag and pixel guidelines and data collection; Developing technical solutions for the identification and analysis of data through Tealium, Ensighten and/or Adobe Launch in both web and mobile app environments, and to include data layers, tagging, variables, custom metric set up; Utilizing JavaScript, jQuery, CSS, and HTML to develop and implement mobile app analytics solutions; Communicating and working with internal stakeholders to develop tagging and business requirement recommendation, validate/troubleshoot tagging & tracking issues as they occur, communicating status/next steps until resolution with all relevant stakeholders; Designing reusable analytics frameworks for faster deployment and data consistency; Ensuring integrity and consistency of all the data collected through different analytics solutions, including compliance client and government (CCPA, GDPR, etc.) standard/rules; Validate and debug the mobile and web analytics implementations using debugging tools such as Charles proxy, adobe debugger, etc.
May telecommute from any U.S. location.