About the Role
Title: Senior Staff Product Designer, Grow & Extend
U.S. Remote
At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
We are seeking a Senior Staff Product Designer to join our team and help businesses of all sizes discover, use, and grow with Webflow. You will elevate and launch intuitive experiences that highlight the platform’s value, enabling seamless adoption of powerful features. Your role involves collaborating across teams to strategize, explore, validate, and build solutions that enhance Webflow’s platform. This entails a deep dive into data, user funnels, and building flows and tools that cater to diverse team sizes and roles. You’ll also be responsible for creating the systems and best practices that enable all product teams to scale a cohesive experience that builds user trust.
The ideal candidate will have a strong track record of launching user-centric products, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below in USD and pertain to workers in the United States)
- Zone A: [$200,000 – $288,000]
- Zone B: [$188,000 – $271,000]
- Zone C: [$176,000 – $254,000]
- Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
- [$228,000 – $328,000]
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Director of Product Design
As a Senior Staff Product Designer, you will:
- Lead ambitious, strategic design initiatives focused on user activation, expansion, and monetization across Webflow’s WXP platform, leveraging deep user empathy and market insights, AI developments, and thoughtful experimentation.
- Own and articulate a compelling vision for intuitive and delightful experiences that streamline onboarding, boost adoption, improve conversion rates, and maximize customer lifetime value, especially targeting growth-focused customer segments and Enterprise.
- Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
- Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
- Elevate the overall quality, consistency, and trustworthiness of Webflow’s growth and monetization touchpoints by establishing design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices.
- Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, competitor strategies, and emerging trends and technologies in B2B SaaS, AI-driven growth design, and monetization.
About you:
You’ll thrive here if you:
- Have demonstrated experience influencing and leading complex initiatives in a remote environment.
- Possess strong written, verbal, and visual communication skills.
- Have previous experience with software that empowers professional or technical users in their respective industries.
- Are familiar with the web design industry, content management, web standards, and accessibility.
- Have a bias towards action working on complex products at a high growth, scaling company.
- Aren’t afraid of sweating the details to ensure that the products that ship continuously exceed our customer’s expectations.
- Care about the impact a high quality software experiences, and are comfortable with the business strategy side of things that drive real tangible growth.
- Possess a strong growth mindset, are optimistic about the future, and comfortable with ambiguity.