Job Description
Sr. Specialist, Graphic & Web Design
Locations
Illinois – Remote
Pennsylvania – Remote
Iowa – Remote
Oregon – Remote
California – Remote
Massachusetts – Remote
Ohio – Remote
Kansas – Remote
Washington – Remote
North Dakota – Remote
Vermont – Remote
North Carolina – Remote
Idaho – Remote
Virginia – Remote
New York – Remote
New Hampshire – Remote
Alabama – Remote
Florida – Remote
New Mexico – Remote
Utah – Remote
Montana – Remote
Arkansas – Remote
Arizona – Remote
Missouri – Remote
Texas – Remote
Mississippi – Remote
Tennessee – Remote
Georgia – Remote
Alaska – Remote
Michigan – Remote
Nebraska – Remote
Minnesota – Remote
Hawaii – Remote
Louisiana – Remote
South Dakota – Remote
New Jersey – Remote
Nevada – Remote
Rhode Island – Remote
South Carolina – Remote
Maryland – Remote
Maine – Remote
District of Columbia – Remote
Wyoming – Remote
Wisconsin – Remote
Delaware – Remote
Indiana – Remote
Connecticut – Remote
Kentucky – Remote
Colorado – Remote
West Virginia – Remote
Oklahoma – Remote
Time Type: Full time
Job Requisition Id: R125597
Job Overview:
This position is responsible for developing original design, creative playbooks and assets for campaigns and other marketing vehicles that support B2B campaigns in the consumables, equipment and services spaces. This role will work closely with cross functional teams, including growth marketers, copywriters and media buyers to develop visually stunning video and digital creative that drives engagement and conversions throughout the full marketing funnel.
Key Responsibilities:
- Design a cohesive and esthetic omnichannel experience for the full digital marketing funnel, including ad design for Meta, LinkedIn, YouTube and other platforms, email and landing pages, and other digital channels, as well as occasional print design
- Produce and edit video assets which will be used as digital ads, as well as for posting to the Henry Schein Dental YouTube channel and other platforms
- Leverage the use of data, research and customer insights to drive design esthetic, and provide guidance to marketing partners on overall campaign look and feel
- A flexible approach to design that leverages a test-and-learn approach, A/B testing and in-flight creative updates to improve the impact of campaigns in real time
- Conceptualize original design ideas, collaborate with marketing partners, and present and defend designs to peers and executive level stakeholders
- Create marketing assets that are optimized to drive micro- and macro-conversions in a variety of channels and calls-to-action, including engagement, opens, clicks, ecommerce transactions and form fills
Specific Knowledge & Skills:
- Minimum of 5+ years’ experience in graphic and web design, including designing video and digital ads for Facebook, Instagram, LinkedIn and other social platforms, as well as designing landing pages, emails and online ads
- Proficiency in Adobe Creative Suite, Instapage and Canva
- Working knowledge of HTML and CSS
- Experience with Marketo email and landing page design a plus
- Experience with Sitecore webpage development a plus
- Strong ability to translate requirements into design
- Ability to manage the creative conceptualization, development and asset production of several campaigns at once
- Strong organization skills and ability to manage multiple projects and work with multiple business partners
- Strong communication skills, ability to clearly articulate insights to a wide range of audiences
- Ability to accept and incorporate feedback on work in a positive and open-minded manner
- Intellectual curiosity, flexibility, and high attention to detail
General Skills & Competencies:
- Strong understanding of industry practices
- High proficiency with tools, systems, and procedures
- Good planning/organizational skills and techniques
- Good decision making, analysis and problem solving skills with ability to multi-task
- Strong verbal and written communication skills
- Good presentation and public speaking skills
- Good interpersonal skills
- Good conflict resolution skills and ability to deliver difficult messages
- Ability to build partnerships at all levels within the company, begin to build partnerships externally
- Resolve complex issues in effective ways
Minimum Work Experience:
- Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.
Preferred Education:
- Typically a Bachelor’s Degree or global equivalent in related discipline. Master’s degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.
Travel / Physical Demands:
- Travel typically less than 10%. Office environment. No special physical demands required.
