About the Role
Title: Senior Social Media & Content Specialist – New York / Remote
Location: New York / Remote
Job Description:
Salary range 90,000 – 104,000 USD/Gross Annually
Get to know us
At eyeo, we transform the internet into a trusted, sustainable and accessible place where users regain control over their experience, content creators and publishers are rewarded for their content, and advertisers and consumers can connect on mutually agreed terms.
eyeo’s market-leading ad-filtering technology powers products like Adblock Plus and AdBlock as well as technical integrations for popular browsers. Our solutions empower users to control their online experience and privacy while providing monetization for content creators, publishers and advertisers.
Combining our partnerships and our subsidiary products, our technology reaches 350 million monthly active users worldwide.
eyeo is a global employer of over 300 people working remotely in more than 30 countries (predominantly North America and Europe) with our HQ in Berlin and small offices in Cologne, Toronto and NYC (planned soon).
How we work
eyeo has colleagues based all over the world. We love our diversity and take great pride in our company culture. We practice an independent, remote workstyle with work distributed in cross-functional matrix teams that span predominantly EST and CET time zones. If working remotely isn’t for you, we also have a large office in Berlin and soon in NYC that you can choose to work from. We meet twice a year as a team and host an annual-company retreat, our Summer Week. By enabling remote work and in-person sessions, we have built a culture that provides a unique dynamic of flexibility and belonging.
What you’ll do
As a Social Media & Content Specialist, you will play a pivotal role in expanding our online presence and driving growth through content. You will craft and execute strategies to promote product updates, engage with emerging trends in our industry and create content that captivates and converts across our blogs, websites, and social media. Your efforts will ensure the brand builds authority, attracts new audiences, and retains loyal customers across non-paid channels.
Your day-to-day activities:
- Content Strategy and Creation
- Develop and execute a content strategy aligned with product updates, feature releases, and brand goals
- Write and manage blogs, articles, email content, and video scripts to engage and educate customers
- Trend Monitoring and Industry Engagement
- Actively follow trends in security, safety, and ad blocking to position the brand as a thought leader
- Proactively create and post timely content that resonates with target audiences and showcases domain expertise
- Influencer and Community Engagement:
- Collaborate with influencers to amplify brand reach and authority
- Build relationships with key stakeholders in the industry to drive earned media opportunities
- Non-Paid Channel Management:
- Leverage owned and earned channels (e.g. Facebook, Instagram) to drive organic traffic and customer engagement
- Build brand authority by consistently producing high-quality, relevant content
- Brand Growth:
- Promote product updates and feature releases across all relevant platforms
- Manage the blog to ensure consistent publishing and alignment with SEO and brand goals
- Analytics and Optimization:
- Monitor performance across non-paid channels and refine strategies based on data insights
- Use analytics tools to track organic traffic, engagement, and conversion metrics
What you bring to the table
- Proven experience in content creation and strategy
- Excellent writing skills for blogs, articles, email campaigns, and video scripts
- Familiarity with industry trends in security, safety, and ad-blocking (or similar domains)
- Experience building and managing relationships with influencers
- Strong project management skills and the ability to juggle multiple initiatives
- A data-driven approach to optimizing content performance and audience engagement
It’s awesome if you have
- Experience with video content creation and editing
- Knowledge of email marketing tools and strategies
- A background in social media management or public relations
- Familiarity with tools like Google Analytics, SEMrush, or Ahrefs
- A creative mindset with the ability to produce innovative and engaging content