About the Role
Title: Senior Social Marketing Associate – Creator
Location:
Remote – US
Remote – US
time type
Full time
job requisition id
JR11347
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Social Creator for Golden Nugget Online Gaming, you will play a vital role in managing and fostering a positive and engaged online community across various social media platforms. This role will be pivotal in shaping the social presence for Golden Nugget Online Gaming, creating social assets in real time, and driving engagement to the accounts across social platforms.
What you’ll do as a Senior Social Marketing Associate – Creator
- Drive the day-to-day strategy and content planning for Golden Nugget Online Casino on X, Instagram and Facebook.
- Deliver a strategy that will inform authentic voice and connection with DraftKings customers and emerging audiences.
- Collaborate cross functionally to implement content strategy, analyze results, identify opportunities and optimize the creative output.
- Establish content lanes, constantly iterating on what’s working.
- Partner with Media on boosting strategies and planning for key investment moments throughout the year.
- Manage weekly programming in order to support partner and live content and other high performing lanes of work.
- Partner with the Operations team to support promotions and ensure best mix messaging is fully integrated into programming.
- Partner with Casino teams to support promotions and content.
- Ensure creative teams are equipped with the information they need to deliver engaging, authentic work.
- Drive awareness and engagement and leverage “influencers” within our player community.
- Keep up with the latest industry trends, strategies, channel offerings and technologies in service of cultivating new ideas.
What you’ll bring
- At least 2 years of previous editorial or social media content experience in sports news, working in social media, sports design or journalism is preferred.
- Extensive knowledge and mastery of social channel mechanics, best practices, and building engagement on X, Instagram and Facebook.
- Comprehensive understanding of Golden Nugget Online Casino.
- Demonstrated management of leading social marketing strategy.
- Proven track record of effective and innovative work in the social media space.
- Critical thinking under pressure and proactive problem solving approach with changing priorities in a fast-paced environment.
- Strong attention to detail and an ability to map out social feeds that feel unique to Golden Nugget Online Casino product