Job Description
Sr. SEO Manager
KNOXVILLE, TN
INTEGRATED SEARCH – SEO
FULL-TIME
REMOTE
Tombras, an independent, 475+ person, national full-service advertising agency is searching for a Sr. SEO Manager.
Where you’ll be working: Knoxville, Atlanta or remote.
A successful candidate will have 3+ years of dedicated SEO experience in areas of technical SEO, content SEO, local SEO, and off-page SEO. If you’re confident with sitemap and robots.txt audits and have experience with comprehensive SEO content strategies, but also have a passion for client communication and data science then this position is for you.
What you will be doing:
- Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands
- Exceptional analytical capabilities paired with effective client communication skills
- Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
- Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
- Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
- Managing Enterprise-level SEO software (BrightEdge, Conduect, etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities
- Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction
- Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
- Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training
- Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager
- Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
- Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion
- Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
- Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
- Consult and work directly with our internal and external website development partners and firms to implement your recommendations
- Champion department processes, stay current on SEO industry trends and best practices
- Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
- Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
What you bring:
- Skilled in:
- You should have intimate experience with site crawling tools, enterprise-level SEO software, keyword ranking tracking, hyperlocal SEO, listings management platforms, and website architecture best practices.
- In addition to strategy, you will be responsible for owning weekly status meetings, project reporting, and ensuring performance is meeting client objectives.
- 3+ years experience in online marketing, including a minimum of 2+ years working leading SEO initiatives for large brands
- Proven track record of successful client relationship development
- Proven success at improving organic rankings for international websites
- SEO platforms (examples: BrightEdge, Conductor, Searchmetrics, Majestic SEO, etc.)
- Site crawlers (examples: Screaming Frog SEO Spider, Deepcrawl)
- Competitive analysis and keyword research tools
- Experience with Listings Management platforms (examples: Yext, Reputation.com, etc.
- Intimate experience of Google Search Console, Google Analytics, and Bing Webmaster Tools
- CMS such as Adobe Experience Manager, WordPress, Joomla, Drupal, etc.
- Language translation and localization platforms and processes
- Familiarity with HTML, with knowledge of CSS, JavaScript and other coding languages a plus
Why Join Tombras’ Integrated Search team?
We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:
- Best PPC Campaign
- Most Innovative Search Campaign
- Best Use of Search – Retail/Ecommerce
Why you’ll want to work at Tombras:
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named a 2022 AdAge A-List Standout Agency.
Tombras Benefits:
Family – It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly office(Knoxville)
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers.
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation + 3% employer match
- Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
New, Modern building in Downtown Knoxville
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
Remote employees must be based in the United States.