Job Description
Senior Product Marketing Manager, Core Checkout
- Global
- Marketing and Growth
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguityand a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About the role
Shopify is seeking a Senior Product Marketing Manager that will be responsible for building awareness and driving adoption of Shopify Checkout across merchants and developers. They will work closely with cross-functional teams to determine the right go-to-market approach across product positioning and messaging, highlighting how Checkout fits into the overall platform story.
The ideal candidate will have a solid understanding of merchant and developer audiences, as well as the product life cycle. This person will have excellent written and verbal communication skills, and proven product marketing experience preferably in the eCommerce or B2B space. The ideal candidate will be a collaborative team player who brings energy and creativity to deliver high-impact marketing communications that highlights brand value and delivers measurable results to the business. The ideal candidate will thrive in a fast-paced, growth-oriented eCommerce or business technology environment.
The Impact You Will Have
- Own the go-to-market strategy and process for product, aligning initiatives across the customer lifecycle
- Define the best approach to communicate the value of Shopify Checkout, understanding user segmentation, product roadmap, market trends, and strategy
- Shape the narrative around the value of Shopify Checkout to prospects and customers
- Own the content strategy around Shopify Checkout, including what content is surfaced and when
- Lead efforts around differentiated, compelling product messaging and content to create engaging experiences for prospects and customers
- Drive adoption by effectively communicating the value of features, proof points, and use cases
- Partner with cross-functional teams to execute go-to-market plans that further adoption
- Understand data and insights, developing a deep understanding of our target audience across merchant and developer use cases
- Identify, monitor and analyze content performance relative to business goals
- Be an expert in product execution and delivery with attention to detail
Qualifications
- Experience in product marketing, preferably in the B2B or eCommerce space
- Experience developing content and writing engaging stories with a deep understanding of merchants and developers in the commerce space
- Ability to leverage data, insights, and research to drive decisions and measure the impact of efforts
- Excellent written and verbal communication skills
- Comfort with being a flexible, cross-functional team player in a fast-paced, often ambiguous, environment
- Strong project management skills with the ability to prioritize efforts based on need
- Ability to succeed in a fast-paced and rapidly changing environment