Job Description
Sr. Product Marketing Manager
REMOTE
Bamboo Health is a leader in cloud-based care coordination software and analytics solutions focused on patients with complex needs, including those suffering from physical health and mental health issues and substance use disorders. We are driven by our mission of enabling better care for patients across the continuum. Our software solutions help healthcare professionals collaborate on shared patients across the spectrum of care. Join us in improving healthcare for all!
Summary:
As the Sr. Product Marketing Manager at Bamboo Health, you will drive and own go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for our portfolio of solutions sold to health plans. You will be responsible for understanding how our plan customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language. You will lead new product & feature launches, arm the sales channel to market and sell our products, and collaborate with our Growth Marketing team on our external-facing collateral. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and buyer insights to inform our Product Roadmap in collaboration with Product Management.
The Sr. Product Marketing Manager role at Bamboo Health is highly visible and cross-functional, requiring communication and regular collaboration with Product Management, Sales, and Growth Marketing, among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced environment.
What you’ll do:
Analytical Skills & Strategic Thinking
- Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
- Crosswalk market needs with Bamboo Health’s unique set of capabilities and competencies to identify revenue growth opportunities
- Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel
- Develop marketing strategies and partner with the Performance Marketing team to accelerate growth of services and products among target audiences
- Partner with Product Management to develop product strategies, commercial, and product launch roadmaps
- Use solid business acumen with the ability to draw conclusions based on data.
- Strong quantitative skills to construct customer ROI
- Ability to understand and respond to nuance in qualitative insights from both customer feedback and industry insights
Communication Skills
- Excellent written, verbal, and presentation skills
- Ability to distill complex topics into simple key points and messaging building blocks
- Background working closely with customers and building relationships
- Experience in reviewing competitive offerings and drive ongoing differentiation, and be able to communicate benefits and value
- Work closely with Product Marketing leadership to support cross-functional initiatives
- Strong interpersonal skills for use in both internal cross-functional work and external conversations with customers and prospects
- Effectively communicate up, down, and across an organization
- Ability to lead and influence cross-functional teams
Agility and Independence
- Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention
- Agility to continuously tackle new problems while simultaneously leading multiple projects that span different stakeholder groups and Product Marketing core competencies
- Ability to quickly take in new information and drive cross-functional stakeholders to alignment on the solution or best course of action
- Self-starter with a willingness to jump into new problems with a can-do attitude
What Success Looks Like
In 3 months
- Develop a deep familiarity with our core business, buyers, brand, and positioning
- Review existing messages and collateral, and learn how they’re used in sales calls
- Develop relationships with key cross-functional colleagues in Sales, Product, and Marketing
- Start leading a go-to-market motion for key buyer profiles and new product, feature, or customer segment launches
- Develop priorities coordinating with the performance marketing team on the commercial demand generation and pipeline growth goals
In 6 months
- Take ownership of the full go-to-market process for the launch of a new customer segment for our existing product capabilities or a new product/feature all the way from the development of positioning, and packaging, and pricing through sales enablement and early market performance
- Take an active role in Product Marketing’s quarterly goal setting process (OKR development)
In 12 months
- Deliver strong win rate and product margin performance for launched new products/features resulting in a meaningful lift in company bookings and annual recurring revenue
- Bring distilled customer and buyer insights back to the Product Management team to influence the company’s product roadmap
What You Need:
- A mission-driven focus with a passion for spearheading change
- A track record of owning strategy for products/product suites/lines of business
- Experience leading go-to-market efforts for new product or capability offerings
- 8+ years professional experience with 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
- Previous background in healthcare B2B marketing, preferably with experience in healthcare IT technologies with exposure to small business audiences
- Experience working with product teams to define product strategy
- You feel passionate about helping improve healthcare outcomes
- Ability to explain complex topics in simple terms
- Excellent communication and interpersonal skills
- A work environment that is conducive to high quality virtual interactions. This includes but is not limited to being able to work from a quiet space with minimal interruptions or distractions, and a strong internet connection.
- The ability to travel periodically for work.
- A high level of judgment, analytical ability and creativity in investigating problems that require original and innovative solutions.
- Experience working a fast-paced, high-growth, entrepreneurial environment with rapidly changing work environments.
What Would Be a Plus:
- Deep experience selling technology solutions to health plan buyers
- Professional experience in healthcare and an understanding of the US healthcare system
- Experience with pricing new products and price optimization
- Previous experience working in a SaaS company
- MBA or other equivalent advanced degree
What You Get:
- Join one of the fastest growing health IT companies in the country.
- Have the autonomy to build something with an enthusiastically supportive team.
- Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
- Receive competitive compensation, including equity, with health, dental, vision and other benefits.