Job Description
Title: Senior Product Marketing Manager
Location: Remote – USA
Ready to make an impact? As part of HubSpot’s Product Marketing team, you get to craft and lead compelling initiatives that bring our products to life in the service of helping our customers Grow Better.
You are responsible for the positioning, go-to-market strategy, sales enablement, and ongoing demand for products within HubSpot’s CRM platform. You work with the rest of the product marketing team to advance the full platform, working on the strategy for a slate of products within our full suite of software, which includes our CRM, Marketing Hub, Sales Hub, Service Hub, CMS Hub, as well as our ecosystem of integrations, apps, and extensions.
In this highly cross-functional role, you partner with product leads, marketing, sales, services and support teams and the partner network globally to ensure a product’s success.
In this role, you’ll get to:
- Empower our teams and partners to understand the benefits and value of our HubSpot platform through internal enablement and external education.
- Orchestrate large-scale campaigns that bring a product to market using relevant and effective channels and communications. You’ll also work with the broader team to reach millions from our events, live streams, and publications.
- Craft differentiated and world-class positioning and messaging for overall product lines and individual products you manage.
- Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute product positioning.
- Work closely with leadership, presenting to internal stakeholders and gaining buy-in across various departments and stakeholders throughout the company for product launches, packaging, and timing.
- Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products.
We are looking for people who:
- Have a track record of ideating and executing innovative, impactful go-to-market tactics
- Are skilled storytellers able to develop a memorable narrative for any product, and for various personas, and can coach others to do the same
- Can interpret usage data or market research to make decisions
- Excel at working across teams, harnessing disparate motivations to achieve a shared goal
- Will become fascinated by our customer base and motivated by their success
- Can manage complexity well and are adaptable to change
- Have a positive mindset and high personal accountability
- Are self-driven and enjoy working in a dynamic, remote organization
Important COVID-19 Guidance (For candidates applying to roles in the United States):
Per HubSpot’s policy all employees who wish to work @office or @flex or to visit an office in-person must be fully-vaccinated. At this time, @remote employees are not required to be vaccinated.
