About the Role
Title: Senior Product Analyst, SEO
Location: Remote US Canada
Type: Full-Time
Workplace: remote
Category: Data & Analytics
Job Description:
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
Our flexible work benefit – Scribd Flex – enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs. As an organization, we prioritize collaboration and intentional in-person moments to build culture and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
About the Team
The mission of the business strategy & analytics team is to ensure the entire company understands business performance and trends, and to empower all business teams to make good decisions with data.
We are seeking a talented Senior Product Analyst to join our business strategy & analytics team, a role that will enable the growth of both our subscriptions and ads based businesses. This role focuses on refining our SEO strategies to boost traffic and subscriber acquisition and measuring the impacts of highly cross functional efforts to continue to deliver the most relevant titles and user generated content (UGC) to our growing global user base.
About You
You are a highly motivated and analytical individual who loves solving ambiguous business problems. You thrive in a fast-paced and collaborative environment, where you can leverage your strong communication skills to effectively interact with executives, stakeholders, and cross-functional teams. You are a strategic thinker who can balance big-picture objectives with attention to detail, and you possess a natural curiosity to explore complex problems and find innovative solutions.
You Will:
. Collaborate with the product team to develop and execute data-driven experiments and A/B tests, focusing on SEO initiatives.
. Conduct in-depth analysis of user behavior, conversion rates, and website performance to identify growth opportunities and inform product optimization strategies.
. Provide actionable insights and recommendations to key stakeholders based on statistical analysis and data interpretation.
. Develop and maintain dashboards, reports, and visualizations to track and communicate critical KPIs and performance metrics.
. Work closely with stakeholders to define and track key performance indicators (KPIs) and provide regular reports and dashboards to inform decision-making.
. Work closely with engineering teams to ensure accurate data collection and instrumentation, providing guidance on tracking implementation and data integrity.
. Collaborate with the data engineering team to refine and enhance data infrastructure and architecture to support advanced analytics and reporting capabilities.
. Partner with cross-functional teams, including engineering, product management, and product marketing, to drive the implementation of data-driven solutions and recommendations.
. Stay up-to-date with the latest advancements in SEO practices, analytics tools, and statistical methodologies
You Have:
. 3+ years of experience in product analytics, preferably in the SEO domain.
. Expert knowledge of statistical concepts and methodologies, including experimental design, hypothesis testing, and regression analysis.
. Bachelor’s or Master’s degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science.
. Proficiency in data analysis and visualization tools such as SQL, Python, R, Looker, or similarSolid understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
. Strong business acumen and the ability to connect analytical insights to business objectives.
. Excellent communication and presentation skills, with the ability to distill complex data into meaningful insights for both technical and non-technical stakeholders.
. Experience working in an agile development environment and collaborating with cross-functional teams.
. Strong attention to detail and a commitment to delivering high-quality, accurate analysis within tight deadlines.