Job Description
Senior Paid Search Marketing Manager
Location: United States
A national B2B agency is hiring a Remote Sr. Paid Search Marketing Managerfor their Tech industry clientele. This full-time opportunity will manage end-to-end paid search campaigns for global B2B tech clients. Reporting to the VP of Search, this role has a promotional pathway to Associate Director.
Sr. SEM Manager Perks:
- Full-time Remote in any USA time zone.
- Data literacy training and certificates.
- Inquisitive and down to earth culture.
- Excellent PPO Healthcare, Vision, Dental, and short-term disability plans with low premiums.
- 401k matching.
- Salary up to$100,000 DOE with year-end profit sharing opportunity.
Sr. SEM Manager Requirements:
- 6 years SEM agency experience. Of those, 4 years working with clients in the Tech industry.
- Advanced knowledge of SEM Google and Microsoft Ads. Certifications in Google Ads, Google Analytics preferred.
- Experience running domestic and global, enterprise level paid campaigns.
- Client facing experience, presenting to CMOs of mid-market to Enterprise Tech brands KPIs such as account lift, account engagements, and pipeline velocity.
- Stay up to date with all Google products and platform updates.
Sr. SEM Manager Responsibilities:
- Create and execute B2B paid search strategies. Identify new opportunities through keyword analysis, campaign strategy, ad copy development, and more.
- Optimize paid campaign performance towards lead quality. Execute full-funnel KPIs ROI, CTR, CPC, CPA, Conversion Rate, CPL, MQL, SAL, SQL.
- Leverage online and offline data to gather insights and present recommendations to technology clients. Incorporate client target account lists and buyer personas in targeting efforts.
- Collaborate with the full account for each client to ensure cohesion around the client goals, initiatives, and pacing to goal. The team includes project management, strategy, media planning, and analytics.
- Nice to have qualifications boast what you know on your resume: excel vlookup, excel macros, SEMRush, Conductor Searchlight, Brightedge, Searchmetrics, ScreamingFrog, Adobe Experience Manager, Bizible, SalesLoft, Outreach, Sendoso, Bomora, ZoomInfo, Clearbit, RollWorks, Supermetrics, Salesforce, ABM.