Job Description
Senior Paid Search Associate
Remote – ME
Remote – GA
Remote USA
Remote – NH
Remote – TX
Full time
R9260
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Senior Paid Search Associate
We are looking for a Senior Paid Search Associate to join our fast-moving Go to Market team within our Marketing division. In this role, the Senior Paid Search Associate will work to manage the day-to-day operations and support strategy for Paid Search, Pay Per Lead, and other miscellaneous Digital Lead Generation initiatives. But enough about us; let’s talk about you.
You are a strong communicator who can work collaboratively with different stakeholders across the business. You are organized, detail-oriented, and enjoy pulling, interpreting, and actioning on data. You are always on the hunt to improve performance, diving into analytics or tackling new marketing challenges head on.
The Team: The Go-To-Market team sits within the Marketing Department’s Brand & Performance Team. The Brand and Performance Marketing team is making athenahealth the best known, most admired company in our category. We’re establishing brand leadership, by deploying a full-funnel go-to-market strategy and execution engine in support of our Vision and growth agenda.
Job Responsibilities
- Management of the Paid Search channel in collaboration with internal partners and Paid Media agency, including but not limited to the following tasks: landing page testing, reporting, relationship management with Google and Microsoft, sales trainings, campaign creation, support of bid and budget management.
- Strong oversight, partnership, and management of Paid Media agency who will be leading day-to-day Paid Search operations and strategy.
- Management of the Pay Per Lead channel, including but not limited to the following tasks: reporting, platform bidding, budget management, sales trainings, partner evaluation and recommendations.
- Management of miscellaneous Digital Lead Generation programs including Cost per Click programs; responsibilities including but not limited to the following tasks: reporting, partner analysis and optimization, sourcing and activating new partnerships to test, budget management
- Report out to Sales & Marketing leadership on health, efficiency, and performance of channels on a regular basis.
Typical Qualifications
- Bachelor of Arts/Science or equivalent degree required
- 2+ years of paid search marketing experience, preferably with a B2B company and/or at an agency, preferably with experience in pharma/healthcare specifically
- Experience working cross functionally with teams including Sales
- Experience analyzing and reporting out on campaign performance data, and applying insights to future campaigns
- Google Ad Words Certification strongly preferred, will be required upon hire
- Google and Microsoft (Bing) paid search management
- Basic understanding of lead generation best practices
