Job Description
Senior Paid Media Specialist
Location: US – Remote
Job Id: 3727# of Openings: 1
About This Role
OutSystems is looking for a Sr. Paid Media Specialist to support our paid search, social and digital advertising efforts. This role will be responsible for planning, implementing, and monitoring our paid media programs. The ideal candidate will be data driven, an outstanding communicator with strong interpersonal skills and the ability to influence and manage all things paid digital.
Key Responsibilities:
Support the planning and execution of all paid search, social and display advertising efforts to drive our funnel growth goals
- Define and implement paid advertising reports, track campaign performance, communicate the results internally, and come up with insights and optimization strategies
- Work closely with the campaigns and field marketing teams to help them achieve and track their business goals
- Actively communicate with the web and design teams on the creation of ads and landing pages, fostering a culture of continuous improvement and collaboration
- Run experiments and A/B tests to improve campaign performance and increase conversion of high quality leads
- Manage the relation with different advertising providers from procurement, finance, and legal to optimize cost and effectiveness
- Support team excellence by documenting processes and evangelizing new approaches
- Distribute monthly reports on campaign learnings, performance, and establish next steps
Competencies and Skills:
- A minimum of 3 years of experience in a digital marketing or advertising position
- Experience with paid advertising platforms management and reports creation
- Knowledge of social media advertising best practices, reporting, and analytics
- Strong communication skills and capable of building strong relationships with colleagues
- Experience in Product-Led growth, project management, copywriting, and copy editing is a plus
The Longer Story:
One of the fastest-growing B2B software companies in the world, OutSystems is on a mission to enable every organization to innovate through software. We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage, and evolve software that is a low-code market leader and preferred by professional developers around the world.
OutSystems is a truly global company, with more than 525,000 developer community members, 1,700 employees, 400 partners, and thousands of active customers in over 87 countries and across 22 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, and Singapore, and of course has a thriving, worldwide community of remote employees.
Working at OutSystems
We do not have many rules, but we do have high standards and a culture of global collaboration. Our commitment to our culture is highlighted in The Small Book of the Few Big Rules, written by our Founder and CEO, Paulo Rosado. This commitment to culture landed us in the Forbes top cloud computing employers four years in a row.
- We grow, change, and innovate, and give our teams the space to be proactive and creative.
- We care about growth and development. Vertical career progression is obvious, and we also encourage lateral moves, joining different teams, and mastering new skills.
- Global colleagues who are as smart, hardworking, and driven as you.
- Our DNA is disrupting the status quo. It is why our company exists.
- We “Ask Why” a lot. It helps us connect our individual work to the bigger picture and often uncovers a better, more agile way.
OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal-opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status, or any other status protected by law.