About the Role
Title: Sr. Marketing Strategist
Location: Overland Park United States
Job Description:
The Sr Marketing Strategist is responsible for developing marketing initiatives for specific market segments, solutions, and campaigns with the guidance of business and marketing leadership. The scope of this job includes conducting research, creating messaging, and executing comprehensive multi-channel marketing campaigns that fuel the growth of key markets and segments.
We invite you to apply today and join us in shaping the future of healthcare!
Key Responsibilities:
- Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
- Supports new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
- Actively monitor the marketing and sales pipeline dashboards and metrics.
- Manage creative and development for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage currently planned events and identify new potential events.
- Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
- Create and evolve messaging for presentations and outbound talk tracks to optimize for conversion.
- Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments.
- Perform other job duties as assigned.
Required Qualifications:
- Bachelor’s degree or equivalent work experience
- At least 4-6 years relevant work experience
Preferred Qualifications:
- Hands-on use of Marketo or another marketing automation platform
- Understanding of the transitions of care space or healthcare tech space
- Working knowledge of Salesforce or a similar CRM
- Content development and writing experience, such as webinars, white papers, or blogs
- Basic understanding of sales organization dynamics and pipeline generation tactics
Job Expectations:
- Ability to travel up to 20% based on business needs
- Willing to work additional hours or irregular hours as needed
- Must work in accordance with applicable security policies and procedures to safeguard company and client information
- Must be able to sit and view a computer screen for extended periods of time