Job Description
Senior Marketing Manager
Shrewsbury, New Jersey, United States
Marketing
Full-time
Fully remote
Department: Marketing
Location: US Based; Fully Remote
Hours: Full Time, 8:30am EST to 5pm EST
Benefits: Medical, Dental, Vision, 401k
Compensation: $80-100k
Required Predictive Index Assessment for consideration (brief 5-10 minute behavioral questionnaire)
Who is iPEC?
At iPEC, we’re creating a world of oneness where everyone experiences the profound sense of purpose and joy that come from fulfilling their unique potential.
(That includes our team members, too.)
iPEC recognizes that it’s our talentthe amazing human beings that comprise our teamthat enable our success in fulfilling our mission to raise the consciousness of the world. Therefore we’re committed to striving for excellence in the selection, development, motivation, and recognition of our team members.
Through the life-transforming power of consciousness-based coaching, we empower people around the world to awaken to their immense potentialand we’re thrilled to have been doing so for over 22 years.
Guided by our four core beliefs, we walk our talk as we strive for a more conscious world. Every day, we show up for our mission with intention, openness, and enthusiasm for all there is to learn and grow from on this meaningful pursuit.
Job Summary
We are seeking an innovative senior marketing manager to oversee our B2B division at iPEC. As a senior marketing manager, you’ll have the exciting role of creating new marketing funnels, analyzing competitor behavior, identifying market trends, and increasing our market share to help our B2B business deliver our powerful programs to more teams.
To be successful in this role, you should demonstrate a great track record in developing new marketing funnels, managing campaigns and interpreting marketing metrics.
Duties/Responsibilities:
- Strategy; understand the overall business and marketing strategy and create a marketing plan for the cloud infrastructure division.
- Budget; manage the budget and report on the marketing spend.
- Stakeholder Management; work collaboratively with a variety of stakeholders across sales, marketing and the B2B division
- Sales Support; create collateral and content to help the sales team convert more prospects.
- Campaign Management; target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, PPC, webinars, email marketing and direct mail.
- Content Marketing; lead the creation of a variety of content – thought leadership, podcasts, blogs, whitepapers, webinars and video.
- Digital; be responsible for your divisions SEO, social media and website strategy
- Technical; work in Hubspot and ensure sales and marketing are working in unison.
- Marketing Analysis; analyze and report on traffic, MQLs, conversions, attribution and pipeline growth.
- Other responsibilities as assigned
Required Skills/Abilities:
- Proficiency in relevant computer applications (Microsoft Suite)
- Proficiency in HubSpot
- Strong strategic and leadership abilities
- Excellent ability to organize work and prioritize (for self and others)
- Thriving in a fast-paced, high-volume environment
- Strong analytical skills.
Education and Experience:
- Preferred Bachelor’s Degree in Marketing and/or Business
- 3-5+ years of experience with a proven track record in a similar role
- iPEC Certified Professional Coach (CPC) is a bonus but not required. Certification is part of employment with iPEC
