Job Description
Senior/Marketing Analyst
Finance & Operations Remote (USA)
The Data Team at PandaDoc is currently overhauling existing processes and creating a cutting-edge insights infrastructure from the ground up. We have a reporting line directly to the CTO and co-founder of PandaDoc, so we have an ideal environment for visibility and impact generation.
Currently, we have 2 teams inside the Data organization: Analytics (Marketing, Revenue & Product) and Data Engineering (Data & Analytics Engineering). As a Senior Marketing Data Analyst you will report directly into Director of Data, and will be able to create marketing analytics from the scratch, up to your vision!
We have two main priorities for the 2024 year:
- Migrate to new infrastructure (Snowflake, Airbyte, Segment, Select Star, Monte Carlo, dbt, various BI tools) to ensure we remain at the forefront of industry trends, revising existing processes, building a strong data model, and creating standards as we go
- Generate impact by using data to find and address the biggest opportunities and key problems in different areas of the business
Our Vision is to be the source of data and go-to recommendation engine for departments across the company… we just need you to join us and help us get there!
In this role, you will:
- Analyze marketing campaigns and provide clear insights what can be improved
- Regularly analyze key marketing metrics and come up with clear insights
- Cooperate with Analytics Engineers and Data Engineering to create best in class marketing data models
- Document key definitions and marketing metrics as one SSOT
- Create clear reporting structure in Tableau for marketing area
- Partner with key GTM stakeholders to identify key opportunities, the biggest gaps and defining the most optimal growth strategies
- Design & implement proper attribution model for B2B business
About you:
- Bachelor Degree in Computer Science, Math, Economics or similar
- 5+ years of experience in marketing analytics area with proven track record of success (conversion, revenue, CAC)
- Deep understanding of key marketing channels (Google Ads, Paid Social, Organic, Direct)
- Excellent communication and presentation skills
- Proficiency in SQL
- 3+ years of experience with Tableau
- Available under American time zone
Youll get bonus points if you:
- have worked for a B2B startup in the past
- have experience with modern data stack (DBT & snowflake)
- have experience with salesforce, hubspot