About the Role
Senior Manager, Web Experience
Remote
US Remote
Full time
job requisition id
JR02856
At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you arent sure you meet every qualification, please apply! Above all, we are looking for the right person!
The Senior Manager, Web Experience is responsible for developing and executing comprehensive marketing strategies to drive traffic, engagement, and conversion on our corporate website. This person will play a pivotal role in shaping our brand identity, expanding our digital presence, and maximizing customer acquisition and retention.
The impact you’ll have:
- Own the corporate website and associated tools and platforms
- Develop SEO strategy to improve organic search performance
- Manage website performance, optimization, and content accuracy
- Serve as the product owner for the corporate site and collaborates with development team to create new modules and improve site functionality
- Collaborate with brand marketing, content marketing, and product marketing to develop engaging web copy and creative assets
- Oversee district review microsites production and management
- Lead A/B testing program across website with the goal of improving overall site performance
- Create friction-free process for reporting and correcting any errors on the site
Who we’re looking for:
- Strategic vision to reengineer our website process and approach
- Strong planning, organization, project and time management, and execution skills
- Ability to effectively delegate tasks and projects to team
- Deep knowledge of web and SEO practices
- Strong data analytics skill and the ability to tell a story through data
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Minimum qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field, MBA preferred
- Proven experience in digital marketing, preferably in a website or e-commerce environment
- Strong understanding of SEO/SEM
- Familiarity with agile scrum development practices
- Proficiency in marketing analytics tools, such as Google Analytics, and marketing automation platforms, such as Account Engagement