About the Role
Title: Senior Manager, Web Analytics & Personalization (Remote)
Location: IL-Mettawa
Job Description:
Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Come to work each day with an inclusive and collaborative Business technology team! As an Senior Manager, Web Analytics & Personalization in AbbVie Business Technology Solutions (BTS), you’ll have opportunities to contribute to the digital transformation of a leading biopharma company, helping to create solutions that impact patients and their communities for the better.
Web Analytics & Personalization Sr. Manager will lead and manage a team of developers and analysts working on building scalable web data analytics & personalization solutions. This role is key to end-to-end solution delivery, stakeholder management, collaborate with cross-functional IT & business teams within AbbVie US Commercial. The ideal candidate will have outstanding communication skills, proven data design and implementation capabilities, business acumen, and a highly developed drive to deliver results
The candidate must be able to help solve significant problems for AbbVie brand marketing teams focused on web data analytics & personalization related problems so that they can make right & timely data driven decisions. Operate as the subject matter expert and be the point person for all technical aspects involving web analytics data collection & reporting.
S/he will report to the Associate Director – DSS Architecture & Engineering, part of Brand Technology Solutions.
In this role, you’ll be responsible for:
- Help manage web analytics data collection and web content personalization platforms. This includes processing, cleansing, and verifying the integrity of data used for analysis.
- Effectively communicate results of complex analytical models and influence action to improve Operations performance.
- Manage front and back-end activities and be a subject matter expert in designing, architecting, and developing custom, low-code and no-code analytics solutions.
- Manage stakeholder expectations by communicating insights and information to a broad range of stakeholders through meaningful oral and written communication.
- Provide management and hands-on, expert-level assistance to developers, designers, front/back-end leads, systems analysts, etc.
- Lead the team (internal and external) in providing detailed development estimates and solution development activities.
- Responsible for SLC, inter IT audit and other AbbVie policies and procedures.
- Establish governance and guidelines including a Community of Excellence (COE) for effective use of analytics solutions, their integration within the Martech platforms, and integration with other core AbbVie systems.
- Work with minimal oversight; deliverables and relationships that are monitored through periodic reviews.
- Supervise, motivate and mentor a team of developers and testers (internal/external) within her/his larger team.
- Effectively manage budget, responsible for leadership status report, and participate in project intake activities.
Qualifications
What makes you a strong candidate for this role:
Required:
- Bachelor’s Degree with 8 years experience; Master’s Degree with 7 years experience; PhD with 3 years experience.
- Demonstrate proficiency across a range of technologies specifically including – Adobe Analytics, Adobe CJA, Adobe RT-CDP, Adobe Target and Adobe Launch.
- Deep understanding of web data reporting data privacy implication, campaign data classification, SEM as well as data integration for other advertising domains.
- Experience in data quality tools, including data profiling, cleansing and identity resolution and tools such as Claravine, Observepoint and OneTrust
- Deep understanding of web services software architecture and design, specifically including content managed sites implementations.
- Proven track record in leading medium to large workstreams, involving business and technical teams and managing onshore/offshore/near shore resources, in a multi-vendor environment.
- Strong oral and written communication skills, including presentation skills.