Job Description

Senior Manager, Social Media in Remote, United States

Senior Manager, Social Media

at GitLab

Remote, US

The GitLab DevSecOps platform ( empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies ( with 2,000+ team members and values ( that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab ( .

Social Media requires a balance of work behind each of the two words that make up the practice. Social , by building trust with our audiences and connecting as personally as appropriate, and Media , by scaling our storytelling efforts to brand-level corporate marketing initiatives.

The “Social” in Social Media

The world’s best brands feel more like a trusted source of information to their audience than a company. They could even develop friendly relationships with their followers. This is because the world’s best brands understand people and weave that understanding into everything they do. Social Media at GitLab is a key part of building GitLab’s brand into one that is loved by its audience of developers, remote work pros, and IT folks up and down the ladder.

Social Media at GitLab focuses on understanding people who make up the GitLab community, creating and sharing content over social channels that they’ll find valuable, and educating team members in marketing and beyond on social media best practices for brands, personalities, and how we measure success.

The “Media” in Social Media

The world’s most renowned brands are perceived to be larger than life. As GitLab scales to new heights, the Social Media team prioritizes opportunities for brand-level storytelling initiatives. By sharing our company values, perspectives on remote work, or leaning into our product’s features, we’ll help users understand how they feel about GitLab overall.

What you’ll do

  • Lead social campaigns, positioning, and messaging as the expert on the GitLab brand
  • Integrate GitLab’s brand voice and GitLab’s values into our organic social media strategy and content
  • Scale, develop, and manage the social media team to expand GitLab’s influence and awareness and engage followers
  • Be a player/coach and execute the work while also running the strategy
  • Own the delivery and results of social media deliverables and OKRs while tying them back to overall business objectives
  • Strong focus on improving results, productivity, and operational efficiency
  • Support social programs beyond channels, including team member engagement, executive visibility, and reputation management
  • Partner internally and externally (with an agency for example) to drive and execute high performing campaigns
  • Oversee and strategize influencer campaigns while having a heavy focus on storytelling

What you’ll bring

  • 10+ years of social media and at least five years of people management in a high-growth enterprise software company and/or agency
  • Strong sense of, and experience with, high-level concept development, strategy, research, and problem-solving
  • Exceptional communication skills and ability to develop, pitch, execute, and report on creative ideas, strategies, and campaigns
  • Strong experience running influencer campaigns