Job Description
Title: Senior Manager – Paid Social
Location: US National
Marketing /Full-Time/ Remote
OUR STORY
Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.
OUR VALUES
EVERYONE SHOULD BE ABLE TO AFFORD NICE THINGS. Quality shouldn’t be a luxury. We’re proud of our mission to bring the world’s highest quality goods to people at affordable prices.
QUALITY IS MORE THAN MATERIALS. True quality is a combination of premium materials and high production standards.
WE FOCUS ON THE ESSENTIALS. From the perfect crewneck sweater to hotel quality sheets, we’re all about high quality essentials that bring enjoyment to daily life.
WE’RE INNOVATING TO MAKE UNREAL PRICES A REALITY. Our uniquely developed factory-direct model lets us offer exceptionally high quality goods for much lower prices than our competitors.
ALWAYS A BETTER DEAL. We believe in real price transparency, for both our customers and factory partners. This way, everyone gets a better deal.
FAIR FACTORIES. We are committed to working with factories that meet the global standards for workplace safety and wage fairness.
OUR TEAM AND SUCCESS
Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Wish.com, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.
THE IDEAL CANDIDATE
The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.
In this role, you would be responsible for managing one of the largest traffic drivers for the company. This role is apt for an individual who has the passion and curiosity for going granular and reviewing channel level campaign performance whilst having the ability to look holistically across paid social channels; has the desire to manage teams and implement process improvements whilst also empowering the team to develop their own approaches; has the growth mindset to continually explore opportunities for incrementality whilst not losing sight of existing partner marginal growth opportunities.
Primary Duties and Responsibilities
Channel Management and Optimization
Taking Business Forward
- Build and execute customer acquisition and engagement strategy, and digital campaigns for paid social platforms such as Facebook, Instagram, Pinterest, Tiktok, and Snap.
- Implement best practices for ad creatives, targeting, bidding, and budget management ensuring ROI targets are achieved.
- Conduct ongoing performance analysis to identify areas for improvement and innovation, be accountable for ROI variance to plan, and supporting corrective action with teams.
- Develop, maintain and grow strong relationships with relevant partners (internal and external) through leading development plans, campaign strategy, data strategy, reporting, and always-on performance management.
- Deliver regular reporting that provides insight on cost efficiency of paid social investment for stakeholders across the business
- Complete and manage the forecast/ plan of monthly paid social budgets in-line with business objectives and targets.
- Stay abreast of industry trends, algorithm changes, and platform updates to inform strategy.
- Implement A/B testing strategies to optimize ad copy, creative elements, and audience targeting.
- Collaborate closely with the product development team in paid performance product development.
- Work with existing external partners (Meta, PN, Tiktok, etc.) to explore and execute on opportunities.
- Work with data science and analytics team to further leverage ML in the channel operations
Qualifications
- 8-10 years of work experience with demonstrated increasing levels of responsibility; a track record of successfully leading and driving business decisions with data & analysis required.
- Bachelor‘s degree in Marketing, Business, or a related field. Advanced degree is a plus.
- Previous hands-on experience of managing paid social campaigns (with a focus on Meta), and therefore comfortable with undertaking granular analysis and challenging convention
- A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while also staying realistic about what is possible given the constraints of time, money and organizational will.
- Analytically and curious minded with the ability to analyze complex data and make clear strategic recommendations.
- Strong critical thinking, problem solving, and time management skills.
- Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals.
- Experience with Test and Learn approach to drive channel performance.
- A tendency to listen more and talk less.
- A preference for teamwork and collaboration over individual achievement.
- Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines.
