Job Description
Senior Manager, Media Strategy
locations
Remote
time type
Full time
job requisition id
R-099090
Job Posting:
The Ferguson Marketing team is looking for a hands-on Senior Manager to lead our Media Strategy team. This is an exciting opportunity to drive the development of our comprehensive media campaigns and steward an outstanding media approach across the enterprise.
This individual will be responsible for standing up media strategies across Ferguson, driving media thought leadership, steering measurement plans, growing a strategy team and leading the day-to-day relationship with our media agency.
We are seeking someone who is a self-starter, great teammate and is eager to inspire change across a sophisticated enterprise.
Location:
This role is approved for 100% remote work.
Responsibilities:
- Develop media strategies that align to our marketing objectives/critical metrics.
- Steer media buying and planning for our enterprise/customer groups, supporting multiple target audience across various media channels (TV/streaming, digital, social, olv, print, audio, outdoor).
- Lead and run our media agency to drive efficiency across our media planning and buying activities.
- Oversight of media recommendations, go to market support, budgets and measurement plan.
- Build relationships with our Marketing Business Partners and collaborate with Creative/Brand to bring campaigns to life.
- Develop measurement plans and new measurement solutions in partnership with Marketing Analytics team.
- Lead media performance and reporting of our campaigns, driving insights and recommendations for optimization.
- Steward partner evaluations, POVs, industry standard methodologies, and test/learn opportunities.
- Act as a media leader with vision by providing expertise and education across the organization.
- Build, grow and lead a team of media strategists.
Qualifications:
- Bachelor’s Degree in Business, Marketing, Communications, or related field.
- Minimum 8+ years in media strategy and planning with experience across both client and agency side.
- Background across B2B & B2C, supporting large/sophisticated enterprises with proficiency leading teams.
- Robust experience leading comprehensive media campaigns that drive business results through custom measurement solutions (experience across Market Mix Models, Brand Studies, important metric development and attribution).
- Familiarity with planning across a full range of media channels, including but not limited to TV/streaming, olv, display, social audio, outdoor, print both Locally and Nationally.
- Solid understanding of the media landscape, the latest media trends and media consumption.
- Experience working with an in-house performance marketing team, along with cross-functional teams including but not limited to: owned media, creative, brand, analytics, marketing.
- Strong verbal, written and presentation skills.
- Self-starter with excellent project management capabilities.
Ferguson is dedicated to providing meaningful benefits programs and products to our associates and their familiesgeared toward benefits, wellness, financial protection, and retirement savings. Ferguson offers a competitive benefits package that includes medical, dental, vision, retirement savings with company match, paid leave (vacation, sick, personal, holiday, and parental), employee assistance programs, associate discounts, community involvement opportunities, and much more!
Pay Range:
Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
$7,667.00 – $13,667.00