Job Description

Title: Senior Manager, Marketing Strategy Beauty, Personal Care, Consumables

Location: Remote NY US
Category: Marketing
Job Type: WFH Flexible
Salary: 75400 – 162700 /year

As a Senior Manager of Marketing Strategy on our CVS Media Exchange (CMX) business, you’ll influence the future direction and development of a fast-growing retail media arm for the 4th largest company in the US. Your aim is to maximize advertiser & CVS goals including: campaign performance, media investment, increased trips and site visits and category-specific projects.
You’ll serve as the internal contact for the CMX business, promoting alignment with cross-functional teams including Front Store Marketing, Merchandising, In-Store Monetization, Digital, and Loyalty & Personalization. As an owner of relationships with essential internal stakeholders, your clear understanding of CVS marketing and retail priorities will translate into deeper advertiser relationships. In partnership with the CMX sales team, you’ll identify revenue-driving opportunities that integrate advertiser and CVS marketing goals, bringing to life win-win scenarios.
We’re over a year into our retail media journey and evolving as we want to best meet the needs of the market while staying true to our broader CVS mission and commitment to our customers. You’ll help drive internal education and advocacy for CMX by coordinating cross-functional meetings to socialize progress, demonstrate value and bring others along on our exciting journey. You’ll co-create and deploy best practice WoW and joint learning agendas across CMX and essential CVS teams to create the strongest advertiser experience.
Reporting to the Director of Marketing Strategy for CMX, you’ll visibly affect the CMX roadmap through both ownership and support capacities. Comfort with vetting new business potential is essential to success as you’ll be independently driving forward recommendations to improve and expand the CMX business. Examples include creating category-specific 360-degree media packages and vetting new operating models / approaches. As you further owned workstreams, you’ll assess the landscape, gather input from appropriate partners, explore feasibility (e.g. legal review, operational readiness), and produce project deliverables (e.g. business case, advertiser pitch collateral).
You’ll be the conduit to the CVS business as our Media, Delivery, MarTech & Product teams add and refine our retail media offering. Your knowledge of the links and connections between departments will factor into CMX decisions and your trusted relationships across the organization will help break down barriers, unlocking maximum future success for CMX. Finding common ground and acceptable alternatives that satisfy the needs of multiple stakeholders will be your super-power, along with holding teams accountable for progress against approved workstreams.
Your continued knowledge of the digital and retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We’re looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape. It’s a great time to join CMX and be a part of our tremendous growth!
This role is work at home flexible. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are commutable to one of the following Corporate Hubs, you must work in the office 2 or more days a week: Wellesley, MA, Woonsocket, RI, Hartford, CT, Buffalo Grove, IL, Northbrook, IL, Scottsdale, AZ, Irving, TX, or New York, NY.
Pay Range
The typical pay range for this role is:
Minimum: 75,400
Maximum: 162,700
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Required Qualifications
5+ years of marketing experience with a foundation of business, retailer, and consumer understanding
3+ years cross-functional leadership experience
2+ years of retail media or retail agency strategy experience
2+ years of digital marketing experience including examples of testing and validating new opportunities
Preferred Qualifications
1+ years of brand or category management experience
Comfort mining and utilizing data for strategy case creation and sales collateral
Experience in Beauty/Personal Care/Consumable categories
Experience managing multiple stakeholders (e.g. merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals
Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan
Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change
Experience with relevant marketing technology, with a heavy focus on digital paid and owned channels
Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans
Self-motivated, high capacity person who can function and win in a demanding, performance-driven environment
Excellent communication skills that can be articulated in forms across a diverse audience base
Creative problem solver who can incorporate new insights into existing plans and act decisively and independently
Bachelor s Degree in Business, Marketing or related field or equivalent (HS Diploma + 4 years of relevant experience) required.