Job Description
Senior Manager, Marketing Operations
Remote, United States
Description
USGBC is a Washington DC based nonprofit organization focused on proving better buildings equals better lives. USGBC established the LEED system to support this vision. LEED is the most widely used green building program in the world and is helping transform buildings, communities, and cities around the world. Today, people know that if they are in a LEED-certified building they are using less energy and water, avoiding waste, saving on maintenance costs, improving indoor air quality, offering comfort to their occupants, and creating less environmental burden on their community. They also know that they are in a building that enhances their health and wellness. USGBC focuses on our relevant and reimagined vision that Healthy people in healthy places equal a healthy economy.
USGBC is seeking a Senior Marketing Operations Manager to take a leading role in tracking and analyzing logistics for all projects, campaigns and initiatives under the purview of the product marketing team including USGBC, GBCI and Arc programs.
Working with the VP of LEED Marketing, this position has ownership over the asset and content creation process and timelines. They will work directly with the VP of Product Marketing and leadership in all organizational departments to assess needs and ensure they are met in a timely and efficient manner. This position is an integral part of the marketing and communications team and will support all USGBC and GBCI programs to ensure effective representation across the marketplace.
This position is also responsible for managing USGBC and GBCI’s event project management around USGBC’s regional and national events under the USGBC Live event platform, as well as participation in trade shows and other industry events. This role will work closely with marketing leadership, business development, LEED, GBCI, events, and other key teams to support the success of the marketing initiatives and help prove return on investment (ROI).
SPECIFIC RESPONSIBILITIES
- Collaborate with internal and external stakeholders to schedule and implement the production and promotion of compelling marketing and communications content (articles, multimedia content, case studies, presentations, infographics, etc.).
- Draft marketing related content to be used in marketing collateral, digital marketing, social media and the event websites.
- Develop and maintain a marketing and communications calendar to support marketing and organizational goals.
- Establish and maintain team project tracking platform.
- Track and report on marketing metrics.
- Keep current with new developments in project management.
- Collaborate with internal stakeholders (MTD, C&E, etc.) to develop, maintain and implement year-round marketing and communications plans for USGBC events.
- Work in tandem with members of the various USGBC communities and international GBCs to ensure that the local element is well represented and incorporated into events and marketing activities.
- Project manage USGBC’s event and tradeshow strategy including but not limited to: identifying key events, internal team training for attendees, maintain pre- and post-show communication, and event attendance.
- Work cooperatively with key team members, clients and vendors.
Requirements
QUALIFICATIONS/SKILLS and EDUCATION
- Bachelor’s degree in English, Journalism, Communications or Business (Marketing) or equivalent combination of education and experience.
- 5+ years of related experience, ideally in event marketing, project management. Demonstrated understanding of the project management processes, strategies, and methods
- Excellent time management and organizational skills and experience establishing guidelines in these areas for others
- Ability to predict challenges and seek to proactively head-off obstacles
- Experience working in a high-level collaborative environment and promoting a teamwork mentality
- Exceptional communication and writing skills
- Proven ability to build consensus and work effectively within a cross-departmental team
- Commitment to USGBC mission
TRAVEL REQUIREMENTS
5-10%
METRICS FOR SUCCESS
- Strong attention to detail, organizational skills and the ability to work under tight deadlines
- Consistent on-time delivery of marketing calendar
- Monthly reports of work completed, in progress and pending
- Consistent growth in event registrant/attendee numbers
BENEFITS
Employees work for an established mission-based and member-driven nonprofit organization with a compelling vision, non-profit competitive compensation commensurate with experience and skill level, generous benefits package, 401k matching and comprehensive health insurance. The headquarters office is a LEED Platinum commercial interior space in a LEED certified building in the LEED Platinum certified central business district in the first LEED Platinum certified city, Washington, DC. The office serves as an example for green design and construction products and practices. It is close to public transportation and incorporates many healthy and environmentally friendly features.