Job Description
Senior Manager, Marketing Insights and Analytics
Job Details
Job Location
Remote – Remote, Remote, USA
Job Category
Business Intelligence
Description
Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022 and 2023.
Deutsch Family Wine & Spirits currently seeks a Senior Manager Marketing Insights and Analytics who possesses the following: the primary responsibility of this position is to work closely with the Marketing Department to identify risks and opportunities based on the analysis of category/marketplace dynamics, retailer nuances and competitive threats/weaknesses. The position will lead the monthly and quarterly review of brand depletions, distribution, and IRI sales and share, with a focus on understanding brand performance, competitive activity and insights that will unlock opportunities. This is a remote job; however, candidates should reside in the Northeast.
Qualifications:
- BS/BA degree in Marketing, Statistics or Finance; MBA Preferred
- 8+ years of experience in sales analysis/planning and syndicated data analysis within a consumer products organization (Bev Alc preferred)
- Excellent judgment and strategic thinking skills
- Ability to independently analyze large amounts of data and distill into an understandable format
- Must be adept at managing multiple priorities in a dynamic environment.
- Outstanding leadership skills: ability to use influence to build consensus across both leaders and peers
- Must be a self-motivated individual who has the ability to identify issues/opportunities for improvement and be proactive in addressing them
- Requires innovation to provide management with alternative solutions and recommendations
- Intellectual curiosity, passion for problem-solving, a test-and-learn mentality and thrives in ambiguity
- Strong understanding of IRI metrics and decision tree
- Commercial experience/exposure to sales organization and selling tools to support sales efforts
- Advanced proficiency in both Excel and PPT
Responsibilities:
- Thought leadership position, serving as first point of contact for all questions related to brand sales, distribution, and share performance – requires daily communication with marketing Executives and Directors of marketing to proactively communicate sales results, risks and opportunities.
- Responsible for all communication, analyses and forecasting for brand teams.
- Provide monthly analysis and recap of IRI results.
- Assist in preparation for key supplier and internal meetings in order to better understand and/or explain business challenges.
- Utilize multiple additional data sources such as Diver, Cognos, SalesNav, and other internal databases.
- Leverage large amounts of data to explain complex business challenges and depict explanations and solutions in a concise, easily understood format.
- Deliver insights that drive our short-term and long-term brand plans
- Provide visibility to competitive challenges and opportunities
- Deliver brand-level ad hoc “deep dive” needs
- Use data to create compelling fact-based benefits for brand-selling tools