Job Description
Senior Manager, Digital and Web Experience Manager
Remote – MA
Remote – CT
Remote USA
Remote – ME
Remote – NH
Full time
R9293
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Senior Digital and Web Experience Manager
We are looking for an experienced Senior Digital and Web Experience Manager to join the Brand and Performance Marketing team within our Marketing division.
In this role, the Senior Digital and Web Experience Manager will be responsible for developing and implementing strategies to optimize our organization’s online presence and enhance our digital initiatives. This individual will have strong leadership skills with the ability to lead both direct reports and work closely with cross-functional team members to increase traffic, improve user experience, and maximize conversion rates. The Senior Digital and Web Experience Manager will be responsible for leading and managing the end-to-end online experience for athenahealth in support of a unified digital journey for our prospects and customers.
This Senior Manager will lead the strategic planning, prioritization, and coordination of the website roadmap and user experience optimizations. This individual should be passionate about making informed, data-driven decisions, have a deep understanding of website analytics and an ability to provide clear and actionable next steps. This position requires someone who is an excellent communicator, relationship-builder, proactive, analytics oriented, diligent, organized, agile and able to thrive in a fast-paced, dynamic and cross-functional environment.
The Team: The Brand and Performance Marketing team is making athenahealth the best known, most admired company in our category. We’re establishing brand leadership, by deploying a full-funnel go-to-market strategy and execution engine in support of our Vision and growth agenda.
Job Responsibilities
- Define and optimize the online strategy and the role web strategy plays for the customer journeys and determine the key web goals and metrics in support of those journeys
- Lead, develop and implement a comprehensive website roadmap (inclusive of UX, Content, site structure and site functionalities/capabilities) and lead the prioritization to support and optimize customer journeys
- Spearhead thinking around opportunities to enhance the digital experience through the creation of digital tools to better support the customer and sales journeys
- Partner closely with Content team to develop appropriate content based on persona and journey stage across the website
- Accountable for all web metrics and continually reviews performance metrics to inform optimizations and revise strategy as needed.
- Collaborate with business partners, internal and external creative agencies to simply tell our value story and articulate our brand positioning and ensure channel best practices are implemented consistently.
Typical Qualifications
- Bachelor’s degree in marketing, communications, business or related field
- Minimum 10+ years in digital marketing, user experience design, digital experience or related experience
- Demonstrated track record of building and optimizing digital and web experiences preferably in an agile environment with a laser focus on driving results
- Excellent leadership and team management abilities, with a track record of successfully leading high-performance teams
- Experience developing strategic initiatives which align with business goals and budget
- Experience in business analysis and project management
- Agency experience preferred.