About the Role
Senior Manager, Digital & Performance Marketing
Location
Remote
Employment Type
Full time
Location Type
Remote
Department
Marketing
OverviewApplication
EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.
Challenges You’ll Solve
EvenUp is looking for a Senior Manager, Digital Marketing to manage our paid media strategy and outbound demand generation channels (gifting, webinars, email marketing). You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team. The right candidate for the role is a data-driven growth marketer with expertise in multiple demand generation channels. You’ll collaborate cross-functionally with teams across marketing, sales, product, and operations to continuously analyze, refine, and scale our paid media programs to deliver measurable business outcomes.
What you’ll do
- Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.
- Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.
- Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).
- Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit, etc.), ensuring campaigns are well-targeted, paced to budget, and performance-driven.
- Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.
- Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.
- Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.
- Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.
What we look for
- 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels
- 5+ years in managing Paid Advertising/Digital Marketing programs preferred (experience in marketing B2B SaaS products a strong plus)
- Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability.
- Expertise in leveraging analytics to drive campaign performance and optimization.
- Project management experience ensuring campaigns are flawlessly delivered on time and on budget.
- Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales.