About the Role
Sr. Manager, Campaign Delivery
locations
Remote – USA
time type
Full time
job requisition id
R0013007
Job Description:
We are seeking a results-driven Senior Manager, Campaign Delivery to lead and mentor a campaign delivery team while delivering best-in-class marketing campaigns. This role requires a hands-on expert in Marketo campaign development with the ability to execute campaigns efficiently, adhere to best practices, and ensure alignment with business goals. As the go-to resource for B2B and B2C campaign execution excellence, you will be responsible for developing high-impact, multi-channel campaigns and empowering your team to achieve operational efficiency and exceptional results. Reporting to the Senior Director, MarTech & Operations, you will play a critical role in driving campaign success and fostering team development.
Who you’re committed to being:
- You enjoy learning and are open to new ways of doing things.
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
- When communicating you are self-aware, insightful, and proactive.
- You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.
- You believe in continuous improvement and request frequent feedback from others.
What you’ll do:
- Team Leadership & Development: Lead and mentor a team of (3) campaign managers/digital marketing specialists to cultivate a collaborative and high-performing team environment.
- Campaign Development & Execution Build, test, and deploy advanced marketing campaigns in Marketo, ensuring speed, accuracy, and adherence to best practices. Act as Marketo SME, providing guidance on campaign workflows, automation and identifying process improvement opportunities.
- Process Documentation: Build and maintain process documentation and checklists to support campaign execution, enabling clarity and consistency for all partners.
- Automation and Customer Journey Management: Implement and optimize automated workflows, ensuring consistent and timely touch points throughout the customer lifecycle.
- Campaign Optimization: Monitor campaign performance and provide actionable insights to improve results and align with strategic goals.
- Collaboration & Cross-Functional Alignment: Work closely with Demand Generation, Lifecycle and Workflow teams to align on campaign strategy, priorities, resources and delivery timeline.
- Platform Expertise: Serve as best-in-class example for the development of digital marketing campaigns in Marketo, Pendo and connected tools such as Adobe Experience Manager, Drift, Salesforce, & Demandbase.
- Quality Assurance: Conduct thorough QA on campaign assets to ensure compliance with branding, messaging, audience definition and regulatory standards (GDPR, CAN-SPAM).
- Project Management: Use tools like Asana to run campaign workflows, ensuring on-time delivery and efficient resource allocation.
Experience you’ll bring:
- 5-7 years of hands-on experience in campaign development, including optimizing workflows and history of successful delivery
- Experience with both Marketo and B2C-focused ESPs like Braze or Iterable
- Experience in B2B and B2C customer lifecycle management.
- 2+ years experience leading or mentoring a team, with a consistent track record to lead and inspire high-performing teams.
- Proficiency in communications campaign execution across multiple channels (email, in-app, SMS) and optimizing for engagement and conversion.
- Proficiency in demand generation campaign execution, including webinars, paid media and content programs.
- Strong project management skills, including the ability to handle multiple priorities and meet deadlines.
- Exceptional attention to detail, with a focus on delivering high-quality campaigns that align with business objectives.
- Excellent communication and collaboration skills to work effectively across teams and with collaborators in Lifecycle, Demand Generation, and Field Marketing.
- Proficiency in HTML for building, troubleshooting, and customizing email templates as needed. (Nice to have)
- Advanced understanding of email deliverability and experience with tools used to monitor reputation. (Nice to have)
- Advanced understanding of email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices. (Nice to have)
- Familiarity with complementary platforms such as Salesforce, Drift, Demandbase and Pendo. (Nice to have)
- Strong ability to interpret and collaborate on performance data, identifying trends and improvement opportunities. (Nice to have)
- Demonstrated success in optimizing team workflows and processes for improved efficiency and outcomes. (Nice to have)
- Tried experience in driving marketing campaigns and leading campaign teams in both B2C & B2B environments. (Nice to have)
- Bachelor’s degree in Marketing, Business, Communications (Nice to have)