About the Role
Sr. Integrated Marketing Manager (Remote)
Remote Job
Sr. Integrated Marketing Manager (Remote)
We are looking for a Senior Integrated Marketing Manager for a global B2B technology company. This role will be responsible for the overall strategy, development, execution, and optimization of global integrated marketing demand generation campaigns. This role will collaborate with other campaign managers, product marketers, web producers, designers and copywriters, and field and program marketing managers to drive net-new pipeline within large enterprise organizations.
This is a 9 month contract (extensions possible), 40 hr/week, remote role in the US or Canada.
In the US, this is a W2 role as a Stage 4 Solutions employee. Health benefits and 401K are offered.
Responsibilities:
- Develop quarterly campaign plans, define the creative and content strategy, and outline the tactics, budget, and resources required to achieve quarterly demand funnel targets.
- Collaborate with product marketing, creative services, web, and marketing operations to translate messaging into campaign assets such as landing pages, display banners, email templates, etc.
- Partner with social media, paid media, and demand generation programs teams to strategize, build, and implement tactics aligned with quarterly plans.
- Collaborate with the field teams in North America, Asia Pacific, and Europe to assist with local campaign execution including coordination of localization and publishing campaign materials on the campaign resource library.
- Regularly update key stakeholders, including sales and marketing leadership, on campaign plans, campaign materials, and results, obtaining and applying feedback and input as needed.
- Continually track and report on campaign and program metrics, conduct return on investment analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly.
Requirements:
- 8+ years of experience building, orchestrating, and implementing global integrated marketing campaigns for B2B technology companies.
- Strong understanding of how to influence the buyer journey with messaging, content, and tactics.
- Demonstrate strong written and verbal communication skills to optimally convey marketing messages, ensuring cohesive brand representation and alignment with personas journey stages.
- Apply strong project management skills to thrive in a fast-paced environment, coordinating multiple marketing initiatives simultaneously, adhering to tight deadlines, and adapting quickly to changing priorities while ensuring successful project completion and delivery.
- Proficiency in Google Workspace, and Salesforce (required)
- Experience with Jira, Slack, and Asana, Marketo, Tableau, BrightTalk, and 6Sense (preferred)