Job Description
Senior Integrated Growth Strategist
at Cro Metrics
Remote
As a Sr. Integrated Growth Strategist, your primary role is to lead client strategy and own our client relationships. You’ll be partnering with our clients to improve their business performance through Conversion Rate Optimization and Lifecycle Marketing using a data-driven and experimentation approach across a diverse set of industries from such as e-commerce, fintech, non-profit, hospitality/travel & tourism. You’ll spend much of your time interfacing with clients and colleagues, including program managers and engineers. Sr. Integrated Growth Strategists must be able to generate data-driven ideas that will drive client ROI including revenue and other key metrics on client websites.
What makes a great candidate:
- Ability to develop effective relationships at all levels of a client’s organization
Proven experience working in digital growth marketing, including CRO and/or lifecycle (particularly email & SMS), product/market fit and go-to-market strategies
Hands-on experience analyzing digital business data to inform decisions
Own the build and execution of strategic account plans which drive business impact, customer engagement and brand loyalty
Experience with optimization programs that embrace a continuous cycle of iterative testing: designing roadmaps, analysis, generating insights, calculating ROI, etc.
Experience in user experience (UX), web analytics or similar role(s) on consumer-facing web properties
Familiarity with leading testing (e.g. Optimizely, Convert, VWO, Dynamic Yield, Adobe Target) and marketing automation platforms (e.g. Klaviyo, Hubspot, Mailchimp)
Proven record driving impact with a holistic marketing approach