Job Description

Senior Growth Marketing Manager, New Products

at Upstart


About Upstart

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart’s AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. Our offerings include personal, auto, and small business loans, and we plan to expand into more verticals as our business grows.

Upstart is a digital-first company, which means that most Upstarters can live and work anywhere in the U.S. We also have offices in San Mateo, CA; Columbus, OH; and Austin, TX.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team

The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways.

As the Growth Marketing Manager, New Products at Upstart, you will work with and lead cross-functional teams to drive momentum and deliver on ambitious goals. The role requires managing by influence, working with and thriving in ambiguity, and driving measurable change.

Position Location – This role is available in the following locations: Remote, USA #LI-REMOTE

Time Zone Requirements – This team operates on the East/West Coast time zones.

Travel Requirements – This team has regular on-site collaboration sessions. These occur a maximum of 3 consecutive days, once per Month, at the San Mateo, CA office. If you need to travel to make these meetups, Upstart will cover all travel related expenses.

How you’ll make an impact:

  • Oversee your product’s P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals
  • Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success.
  • Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion
  • Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals
  • Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page.
  • Plan and manage campaigns and budgets to meet efficiency targets

What we’re looking for:

  • Minimum requirements:
    • Bachelor’s degree in marketing, business, or related field
    • 7+ years of B2C marketing experience
    • Experience driving growth through digital, Direct mail , offline and social channels
    • Experience working with and/or managing cross-functional teams
    • Background in Growth Marketing
    • Proven experience developing marketing plans and campaigns
    • Strong project management, multitasking, and decision-making skills
    • Metrics-driven marketing mind with eye for creativity
  • Preferred qualifications:
    • Think big mentality with an ability to sell through their ideas
    • Highly driven and results-oriented work ethic
    • Excellent written and verbal communication skills

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within this range: $111,300-$154,000. Your actual base pay will depend on your geographic locationwith our digital first philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k). Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.