Job Description

Senior Field and Partner Events Manager

at Expel


When it comes to building a strong field and partner marketing program, you know that a successful program starts with great relationships and a desire to work with people and companies outside your organization to sell. You enjoy creating meaningful experiences that are memorable, and that people can’t stop talking about.

Your core belief is that field and partner marketing goes beyond crafting messages about how your product can help people, to the benefits of working with you and what’s in it for them! It’s how you build an efficient network of sellers and affiliates that understand your products and know how to promote them among their customers.

As the Senior Field and Partner Events Manager, you directly affect how we accelerate pipeline by crafting the right engagement strategies for our sales teams.

So, if this sounds like a dream, or a challenge that you’ve been waiting for, then you’re our kind of teammate, and we’d love to hear from you!

What Expel can do for you:

  • Give you an opportunity to be part of an entertaining team of highly inventive marketers
  • Provide you space to try new things and build processes that level up our entire team’s efforts
  • Give you experience in a startup environment with a team who truly cares about doing meaningful work.

What you can do for Expel:

  • Understand the unique needs of our market segments, typical members of the buying team and their motivations as it relates to Expel’s offerings and differentiators
  • Maintain direct alignment with the sales team to understand their goals and challenges so you can recommend solutions
  • Work collaboratively with sales to plan, coordinate and implement programs that deliver a high-quality experience for prospects
  • Consistently communicate program details, expectations and responsibilities to sales about programs you lead
  • Evaluate program efficacy and pipeline impact and recommend optimizations
  • Coordinate with partner sales managers to engage partners alongside direct sales as appropriate
  • Contribute to coordinated marketing plans to align your event content with key messages, audiences and buyer journey needs

What to bring with you:

  • Ability to engender trust quickly across marketing and sales teams
  • Strong project management skills and the ability to work on multiple projects simultaneously with a strong attention to detail
  • Ability to coordinate with colleagues cross-functionally to drive programs to completion
  • Self-motivated to closely run programs that get results
  • Basic contract skills
  • Experience with CRM software such as
  • Experience with marketing automation platforms such as HubSpot, Eloqua or Marketo
  • Familiarity with one or more event property and supply digital ordering and shipping systems
  • 7+ years working in field and/or partner marketing within B2B software/SaaS business
  • Bachelor’s degree or a compelling story

Additional Notes

The base salary range for this role is between $98,000 USD and $142,100 USD + bonus eligibility and equity.

We believe in paying transparently and equitably. Your salary will ultimately be based on factors such as your experience, skills, team equity, and market data. You’ll also be eligible for unlimited PTO (which we model and encourage), work location flexibility, up to 24 weeks of parental leave, and really excellent health benefits

Our headquarters is in Herndon, Virginia. However, we realize that while there is a benefit to in-person interaction, good people don’t all live in Northern Virginia. Remote work is an option for this role.

We’re only hiring those authorized to work in the United States. We do not currently sponsor immigration visas.

At Expel, we ask our crew to provide their COVID-19 vaccination status because it’s helpful to understand this data at a company level and we expect that customers, partners, and conferences will start asking us to attest to the vaccination status of our people.

We’re an Equal Opportunity Employer: you’ll receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.