About the Role
Senior eCommerce Optimization Manager
United States – Remote
Who We Are -MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.
Who We’re Looking For –Reporting to the Director, Global E-Commerce, we are seeking a highly motivated Senior eCommerce Optimization Manager to join our Global eCommerce team to enhance shopper experience and conversion rates through personalization and experimentation across MANSCAPED.com. This role focuses on translating data into impactful insights to optimize our website strategy. The ideal candidate will be responsible for crafting and implementing strategic testing and personalization initiatives globally, driving metrics including conversion rates, units per transaction, and average revenue per user. This role will leverage expertise in marketing automation, analytics, and user behavior to create personalized experiences and upsell opportunities that delight customers and drive business growth.
Keys to Success – As a member of the eCommerce team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.
Responsibilities:
- Develop and execute a comprehensive testing and personalization strategy aligned with company goals and user needs
- Conduct user research and analyze customer data to identify audience segments and personalization opportunities
- Work collaboratively with cross-functional teams (marketing, product, design, analytics) to design and implement A/B tests, personalization rules, and targeted campaigns
- Oversee the evolution of personalization tools and technologies in partnership with our technology organization
- Monitor and analyze the performance of personalization initiatives, iterating and optimizing based on data insights
- Stay up to date on the latest trends and innovations in personalization and recommend new strategies and technologies
- Create clear and concise documentation to ensure smooth transitions and knowledge transfer within the team
- Manage and mentor junior team members, fostering a culture of data-driven decision making and experimentation
- Analyze recommendation engine performance metrics (e.g., click-through rate, conversion rate) and user search behavior to optimize algorithms and improve the relevance of recommendations and search results
- Be accountable for growth of eCommerce Revenue and improved shopper experience
- Meticulously document and share out results
- Other duties as required
Qualifications:
- Minimum 7+ years of experience in e-commerce, personalization, and conversion rate optimization
- Proven track record of developing and implementing successful personalization initiatives
- Strong analytical skills and experience with data analysis tools, Google Analytics, Quantum Metric etc.
- Excellent understanding of testing and personalization tools, ideally Dynamic Yield
- Experience with A/B testing and user research methodologies
- Outstanding communication and collaboration skills across multiple departments and stakeholders
- Ability to work independently and manage multiple priorities
- Shopper-first mindset and passion for creating exceptional customer experiences
- Demonstrated ability to drive tangible results
- Ability to present program progress and results to a variety of stakeholders, incl. senior leadership