Job Description
Title: Senior Director, Content
Location: Remote
About Carrot:
Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives. With Carrot, you can pursue your possible.
The Role:
Carrot is seeking a proactive, skilled content and editorial leader with a heart for our mission: fertility care for all. As our Senior Director of Content, you will lead the charge to write and produce relevant, dynamic, best-in-class content for Carrot’s website, editorial platforms, and sales assets. This role will also own Carrot’s social media strategy and sits on the Marketing team.
As the Content team leader, the Senior Director of Content will manage core content marketing programs, overseeing content strategy and execution and maintaining editorial calendars, as well as editorial thought leadership, working with key leaders to elevate timely storylines via owned and earned platforms. Strong project management skills are a must, as this individual is responsible for managing and processing content requests from internal stakeholders.
The Senior Director of Content is a people leader role. Currently, our Content team is small but mighty and includes both a full-time employee and a contractor. This role will lead both of those individuals and any others who join our Content team in the future.
Content at Carrot plays a leading role in reaching, educating, and engaging our key personas in a compelling way. Owning the overall content marketing strategy, calendar, and operations, this role will lead the production of primary and derivative assets across our buyers’ journeys to fuel campaign-related needs, including SEO/digital authority, account-based marketing (ABM), inbound integrated campaigns, and sustained nurture programs. A passion for producing high-quality content and the strategic/analytical focus to guide our audience through the buyer journey are a must.
The Team:
This will be a people management role that will manage a content team of individual contributors. Will closely partner with growth and engagement, customer success and sales.
Minimum Qualifications:
- Bachelor’s degree or equivalent experience required
- 10+ years of content marketing/editorial experience
- 3+ years of people leadership experience
- Experience with social media
- Experience with SEO and third-party platform distribution
- Knowledge of industry operations and standards
- Exceptional written and verbal communication skills
- Journalism experience a plus
- Ability to function in a flexible, constantly changing environment.
- Outstanding organizational and time management skills
