About the Role
Senior Digital Marketing Specialist
Remote
United States
Marketing
Full time
Description
Calabrio is seeking a highly-motivated and data-driven B2B digital marketing specialist to help build & manage paid media initiatives. This individual will play a key role in managing performance marketing channels (SEM, display, paid social, ABM). The role will be highly involved in ideation, creation & optimization for all SEM, paid social & display campaigns. You will report to the Sr. Digital Marketing Manager who oversees paid media & website.
What youll be doing:
- Create, test and optimize paid search and paid social channels for new customer acquisition/ROI, including LinkedIn, Google, 6sense and Bing.
- Maintain always on campaigns across all paid channels such as Google & LinkedIn.
- Regularly execute keyword research to identify new SEM opportunities.
- Create, Launch & ABM display campaigns on 6sense.
- Measure, analyze, and report on all campaigns for effectiveness and ROI on a weekly & monthly basis. Build KPI dashboards to track daily & weekly performance of lead gen campaigns,
- Use data and analytics to understand the target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns to achieve pipeline targets
- Work hand in hand with campaign managers to execute on digital activities needed for campaigns
- Work with Sr Digital Marketing managing to develop new paid digital strategy to grow pipeline and revenue.
- Expand paid media into new performance marketing channels such as Capterra, Software Advice, content syndication
Requirements
- 2-4+ years of proven experience as a Digital Marketing Specialist/Manager or similar role.
- Bachelors degree in Marketing, Business, or a related field.
- Experience running lead gen campaigns for B2B SaaS.
- Expertise in managing and optimizing SEM & Paid Social campaigns
- 2-4+ years of experience managing campaigns in Google ads
- 2+ years of experience managing campaigns in LinkedIn Ads
- 2+ years of experience running paid strategies for programmatic as well as account-based campaigns
- Experience running lead gen campaigns in B2B SaaS.
- Experience and knowledge in marketing tools such as Google Analytics, Keyword Planner, Search Console, Looker Studio, Tag Manager, SEMrush etc
- Proficient with marketing tech stack Salesforce & Pardot/Hubspot/Marketo.
- Experience with inbound lead generation and conversion rate optimization.
- Excellent analytical skills and experience with analytics tools to measure and report on campaign performance.
- Experience using BI tools such as Tableau or PowerBI is a major plus.
- Strong project management skills, with the ability to lead and manage multiple projects simultaneously.