Job Description
Senior Digital Marketing Manager
United States
Employees can work remotely
Full-time
Department: Marketing
Job Description
MasterBrand Cabinets Inc. is looking for an enthusiastic, results-oriented Sr. Digital Marketing Manager to join a high-performing team responsible for the strategic planning and execution of the company’s Digital Marketing Initiatives.
The selected candidate will report directly to the Sr. Director, Customer & Consumer Experience, and work intimately with Sales & Marketing, Customer Service, and Ecommerce business areas to execute customer acquisition and 1:1 relationship marking strategies.
The selected candidate must be located in the continental United States and available to conduct business in the Eastern or Central time zones.
Accountabilities
- Collaborate with internal business partners as a Center of Excellence (CoE) to design, build and execute content marketing and branded social media campaigns
- Plan and execute digital marketing campaigns, including SEO/SEM, 1:1 relationship marketing, social media and display advertising
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimize the design, UX, content and lead generation
- Responsible for continually brainstorming new and creative growth strategies and managing execution through cross-functional business and technical teams
- Measure and report on website performance and marketing effectiveness of digital campaigns across all channels and assess against goals (KPIs, ROI, ROAS, etc.)
- Optimize spend and content performance through continual A/B and multivariate testing, analytical insights and digital trends
- Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget
- Provide strategic thought leadership and partner support companywide
- Maintain governance over Company’s social pages and oversee Reputation Management program
- Perform routine competitive benchmarking across digital and social channels to understand the Company’s share of voice, relative performance in the market and identify new opportunities
- Understand brand objectives and translate them into strategic, creative digital approaches & tactics
Qualifications
Characteristics & Attributes
- Solutions-oriented thinker who can adequately assess and prioritize business needs and translate those into thoughtful and creative digital executions
- Industry and product passion; strong desire to win; high sense of urgency and bias for action
- Strong team orientation (collaborative); ability to influence and lead cross-functional teams
- Analytical thinker with exceptional strategic planning and problem-solving skills
- A passion for content development, writing, and customer engagement
- Highly creative with experience in identifying target audiences and building digital campaigns with content that engages, informs, and motivates them
- Strong written verbal and presentation skills
Technical Expertise & Skills:
- Bachelor’s Degree in Computer Science, Marketing or a related field
- 5+ years leadership experience in digital marketing
- Demonstrable experience leading and managing digital marketing campaigns, including SEO/SEM, 1:1 relationship marketing, social media and display advertising
- In-depth knowledge of social media platforms and trends
- Direct to Consumer Ecommerce experience preferred
- Experience with Sitecore, Adobe Experience Manager or relevant digital experience platforms
- Experience with Salesforce Marketing Cloud or other marketing automation platforms
- Experience with online monitoring and measurement platforms
- Experience in optimizing landing pages and user funnels through A/B and multivariate experiments
- Experience in creating, managing and optimizing Google Adwords campaigns
- Solid knowledge of Google Analytics or other website analytics tools
- General understanding of applicable data privacy practices and laws in US and CA
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of various brands
